Non-profit Web Sites Benchmarked in New Web Marketing Association Study

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According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, , non-profits as an industry generally are below average compared to overall ISAR Index during each of the past nine years. On a positive note, non-profit Web sites have won more overall awards than any other industry category.

According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, non-profits as an industry generally are below average compared to overall ISAR Index during each of the past nine years. On a positive note, non-profit Web sites have won more overall awards than any other industry category. The ISAR study provides industry benchmarks for Web site development and is based on data collected from 9,748 Web site evaluations in more than 80 industries over the past decade. A copy of the full report can be downloaded at http://www.webaward.org/isar_report.asp.

“The non-profit category is, by far, the most competitive in the WebAwards and has received the most awards,” said William Rice, President of the Web Marketing Association. “While many non-profits have invested in their Web development, others seem to lack the resources to use professionals, or imagination, and have not gotten past the brochureware phase of Web development. The best non-profit sites advocate, develop, and inform the community they serve.”

Since 1997, the Web Marketing Association has been conducting its annual WebAward Competition for Web site development. The Internet Standards Assessment Report is the results of nearly a decade of independent evaluations of Web site development based on seven categories: design, innovation, content, technology, interactivity, copywriting and ease of use.

Here are some of the past WebAwards Best Non-profit Web site winners.

2005 Project Rebirth Web Site

2004 WWF Children of the Earth

2003 Teen Health Talk

2002 Corridos Sin Fronteras

A complete list of past winners can be found at http://non-profit.webaward.org

Organizations wishing to have their non-profit Web sites evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web site’s credibility and marketing efforts, can nominate their site at http://www.webawards2006.org.

“Of course, as in every industry, there are non-profit Web sites that stand out and others that don’t make the grade,” concluded Rice. “Our goal has always been to be more than just a popularity or beauty contest that rewards brand names and good design. Instead, this ISAR study is designed to return some value to every entrant with input as to what Internet professionals should strive for in their Web site development efforts in an objective, empirical and constructive way.”

About the WebAwards

The 10th annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit http://www.webawards2006.org.

Note to Editors: If you would like to receive a chart comparing two or more of the industries within the 2006 ISAR Study, please contact William Rice.

For additional information contact:

William Rice

President, Web Marketing Association, Inc.

(860) 558-5423.

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William Rice