Chadds Ford, PA (PRWEB) April 5, 2006
W. Atlee Burpee & Co is breaking new ground this spring in more ways than new tomato varieties. The 130-year old seed giant is launching a new user review system that encourages its 2 million users to rate their experience with all 2000 Burpee vegetables, flowers, herbs and garden gear.
Similar to those found on Amazon.com, Burpee’s user review and rating system, found on their web site (http://www.burpee.com), lets home gardeners read and write product reviews on all Burpee flowers, vegetables and garden gear products.
Items are rated on a scale of one to five “leaves”, with five being the highest possible score. Gardeners can also add a personalized review and share their experiences.
“The new review system offers a great way for gardeners to share information and gardening ideas online, gardener to gardener," says Don Zeidler, director of internet marketing at Burpee, the most trusted name in home gardening. “Traditionally this information has been exchanged over the backyard fence. We’ve just made the backyard a whole lot bigger.”
Burpee is also entering new territory by using an RSS feed to introduce the ratings and review functionality to its customers. As the review community grows, Burpee will add a ‘top review of the week’ as part of its RSS feed content.
Burpee has supplied seeds to the home gardener since 1876 and offers a variety of online community resources on its web site, including nutrition guides, a full library of gardening resources, and daily tips available online or by RSS feed.
About W. Atlee Burpee & Co.
The Burpee company was founded in Philadelphia in 1876 by an 18 year-old with a passion for plants and animals and a mother willing to lend him $1000 of "seed money" to get started in business. Within 25 years he had developed the largest, most progressive seed company in America. By 1915 Burpee was mailing a million catalogues a year to America's gardeners.
Burpee is still a family owned seed company and still in the Philadelphia area, owned and operated by George Ball - a passionate plants man and third generation seeds man. The company currently sells through retail partners, catalogs and the web site.