has Strong New Competitor Emerging in On-Line Jewelry Auction Category, in

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It seems that a strong number two player has emerged in the private jewelry auction market. is beginning to encroach on a territory that once was solely dominated by, as an eBay alternative. Both sites offer security that is not available on eBay, and are both far more committed to the $1 No Reserve model than is generally seen on eBay or other auction sites.

The days of eBay's dominance in the on-line auction arena are far from over, but a light at the end of the tunnel may have come into view. The jewelry category specifically seems to be an area of vulnerability for the on-line giant., eBay's number one competitor for the jewelry auction market has recently filed for its initial public offering, and seems to be poised to encroach even more aggressively on eBay's turf.

Even more to eBay's dismay, there seems to be another strong player emerging in the category. is a joint effort by many of eBay's top sellers to create a marketplace of their own free from the rampant fraud that has thus far plagued the industry. AuctionRiot also has the goal of maintaining a dynamic marketplace. Much like the strategy of, AuctionRiot is focusing heavily on the $1 No Reserve format.

The on-line public can look forward to a lot more from these two young and growing marketplaces. As all on-line consumers know the stronger the competition the better the deals.

AuctionRiot can be visited at
Bidz can be visited at


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Ezra Dweck
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