How Bidding on aMajor GLBT Web Business Can Help Advocacy Groups

Share Article

A major website domain with significant business development potential to be auctioned online with net proceeds to two major advocacy organizations.

A world leader in web marketing is collaborating with two major gay and lesbian equality organizations to raise money for gay/lesbian/bisexual/trans-identified (GLBT) advocacy programs in the US and Canada. Defining Presence Marketing Group (DPMG) will auction a major web property with enormous development potential to help benefit two non-profit organizations and contribute to their work as advocates for the GLBT community. Canadian-based DPMG will auction the website on eBay in May 2006, with net proceeds going to the Canadian Gay & Lesbian Chamber of Commerce and Philadelphia-based Equality Forum.

DPMG, which currently owns the domain, has had it appraised by several third party domain valuation companies which indicate a potential market value in excess of $175,000USD. Kevin Michaluk, VP Operations and Strategic Planning of DPMG said “We decided that rather than simply selling the domain, DPMG would work with GLBT community groups to promote the auction and, in turn, we will donate a significant portion of the auction proceeds to two major advocacy organizations.”

R. Bruce McDonald, Co-founder of the Canadian Gay & Lesbian Chamber of Commerce stated “We are excited at this opportunity and the generosity of DPMG. With a reported average 1.6 million online searches for ‘gay bar’ each month, development of a website under this domain offers up huge potential for the right organization.”

The auction will begin on May 1, 2006 on with an opening bid of $125,000USD. It will be closed on May 14 with the winner announced on May 17, 2006 to coincide with IDAHO, the International Day Against Homophobia. The dates for the start of the auction will coincide with the Equality Forum 2006 conference, which will be held in Philadelphia, May 1 to May 7. Malcolm Lazin, Executive Director of Equality Forum said “Equality Forum is pleased to be selected by DPMG as a recipient with the Canadian Gay & Lesbian Chamber of Commerce of a significant contribution from the sale of We commend DPMG for benefiting two North American organizations serving the GLBT community in the sale of this valuable web property.” Visit for more information, auction updates, and for a direct link to the eBay auction site.

  •     The Canadian Gay and Lesbian Chamber of Commerce is dedicated to the economics of equality and improving opportunities for Gay, Lesbian, Bisexual, Transgender, Transsexual, Two-spirited, and Intersex (LGBT) owned/operated/friendly businesses, professionals, and students in Canada while expanding markets and values internationally. CGLCC Contact: R. Bruce McDonald at 416-761-5151 – bruce -at-
  •     Equality Forum is a national nonprofit and 501(c) (3) GLBT organization headquartered in Philadelphia. Equality Forum undertakes high impact initiatives, produces documentary films, highlights GLBT history and presents annually the largest national and international GLBT civil rights forum. EF Contact: Malcolm Lazin at 215-732-7375 – mlazin -at-
  •     DPMG is a Winnipeg-based internet development company and a world leader in web marketing and website management. DPMG Contact: Kevin Michaluk at 204-982-0011 - kmichaluk -at-

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kevin Hill
Email >