Website Usability: Applied Psychology on the Web

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The web’s focus is changing from technology to psychology. Web usability is the emerging discipline, and early adopters are reaping the rewards.

As the web matures, its focus is changing. Where technology was once king, there’s now a new influence: psychology.

Web usability – applied psychology on the web – is unlocking the full potential of the Internet. At the forefront of web usability is a fast-growing Vancouver company, VKI Studios.

Web usability is the ease with which website visitors can achieve their online goals. A highly usable website will keep visitors engaged and lead them through a seamless path to task completion.

John Hossack, VKI’s VP of Usability explained, “The problem is, how do online business owners know what kind of customer experiences their websites are delivering?”

“To site designers and business owners, the functions of their website are obvious. But they’re too close to their websites to evaluate them impartially. The only way to ensure a website is performing optimally is to commission a rigorous, third-party usability evaluation.”

VKI Studios specializes in delivering insightful and actionable website usability evaluations. As an impartial entity, they’re not swayed by a client’s internal politics or previous design choices. Their recommendations are based purely on what works best for users.

Done properly, a usability evaluation will reveal a website’s hidden stumbling blocks. Once these barriers are removed, visitors will achieve their goals with much greater ease. The resulting boost in user satisfaction levels will translate directly into increased sales, more leads and greater customer loyalty.

Companies that embrace website usability first are reaping the rewards. Put the power of applied psychology into your website, and gain a substantial competitive advantage.

Released by VKI Studios -- Web Usability and Internet Marketing

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John Hossack
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