New York, NY (PRWEB) April 5, 2006
MedMeme, LLC announces the launch of ProfileMemeTM, a new comprehensive database of the top physicians and scientists working in health care worldwide. MedMeme, with its unique process to identify, profile, and rank established and emerging medical opinion leaders, promises to save clients time and money in their global opinion leader identification efforts.
Company CEO, Mahesh Naithani, says “using MedMeme’s collective resources and scientific methodology gives ProfileMeme™ an objective and comprehensive advantage that pharmaceutical manufacturers, and others, can depend on as an innovative alternative to the costly, time-consuming and subjective methods currently used to identify Medical Opinion Leaders (MOLs). It is the best, quantifiable, objective method to identify and select the right MOL.”
ProfileMeme’s™ database instantly identifies MOLs using selection criteria such as: disease, indication, treatment interest, and geography, for example. ProfileMeme™ includes more than 200,000 physicians and scientists worldwide, ensuring clients can select exactly the thought leaders most relevant to their needs.
A recent study revealed that in the last seven years, the pharmaceutical industry has seen a 300% increase in physician-led promotional events versus sales rep-led events. As pharmaceutical marketers begin to move away from a strategy of escalating volumes of reps and promotion, companies are exceedingly interested in MedMeme’s more efficient and less subjective methods to identify these all-important physicians.
About MedMeme, LLC
Using independent, authoritative, forward-looking insights into the competitive marketplace, MedMeme™, LLC specializes in collection and analysis of clinical and medical marketing intelligence, an invaluable service for pharmaceutical and medical products companies, physicians, and medical societies. While it uses a broad base of data resources, it focuses on medical conferences because they have rapidly become the important place where professionals and the healthcare industry effectively meet to interact and exchange information, a trend driven by increasing cost and decreasing effectiveness in traditional forms of communication with physicians.
For further information about the Profilememe™ MOL database, please contact Ron Nick at (312) 972-0611 or e-mail at ronaldmnick -at- medmeme.com.
Phone: (212) 725-5992
email: yan -at- medmeme.com
# # #