Web Usability – VKI Studios Proves its Commitment, Sponsors Usability Professionals’ Association (UPA)

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Website usability pioneers, VKI Studios, today announced its formal sponsorship of the Usability Professionals’ Association (UPA). In sponsoring the UPA, VKI once again champions user-centered products.

Web usability is the ease with which website visitors can achieve their online goals. A highly usable website will keep visitors engaged and lead them through a seamless path to task completion. At the forefront of web usability is a fast-growing Vancouver company, VKI Studios.

VKI specializes in delivering insightful and actionable website usability evaluations. As an impartial entity, they’re not swayed by a client’s internal politics or previous design choices. They’re able to look at websites objectively, and make recommendations based purely on what works best for users.

VKI’s commitment to the user experience precisely matches that of the Usability Professionals’ Association (UPA). The UPA boasts over 2,200 members from 40 countries. Membership is drawn from leaders in all aspects of user-centered design, all sharing the goal of developing more usable products.

Through the UPA, usability professionals share information and techniques, promote the development of usable products, and educate the public on the benefits of user-centered design.

John Hossack, VKI’s VP of Usability explained, “Our objectives – to promote better usability on the web – align perfectly with those of the UPA. So it seemed only natural to join forces with them. Today, we’ve done just that. We’ve entered into a formal sponsorship agreement.”

In sponsoring the UPA, VKI Studios is demonstrating yet again its commitment to promoting and creating usable products.

Released by VKI Studios – Web Usability and Internet Marketing


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John Hossack
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