ITtoolbox Launches Webcast Promotions to Offer New Lead Generation Opportunities For Online IT Advertisers

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ITtoolbox Webcast Promotions drive attendance for upcoming webcasts and generate sales leads through on-demand webcasts. Through this program, online advertisers are able to target specific IT decision makers and influencers among more than 1.3 million unique visitors to the ITtoolbox network each month.

ITtoolbox Webcast Promotions leverage the targeted reach of the ITtoolbox network to generate qualified leads for our advertising partners

ITtoolbox, the online community enabling professional IT knowledge sharing, announced today the launch of ITtoolbox Webcast Promotions. Through this new promotional opportunity, ITtoolbox advertising partners can drive registrations for upcoming webcasts and generate sales leads through on-demand webcasts.

Over the last few years, webcasts have become an established marketing vehicle for the dissemination of information and the collection of sales leads. ITtoolbox Webcast Promotions enhance ROI for advertising partners by providing effective marketing tools for webcasts, such as a contextual matching engine, directory listings, and e-mail alerts. This allows online advertisers to target qualified users among more than 1.3 million unique visitors to the ITtoolbox network each month.

“ITtoolbox Webcast Promotions leverage the targeted reach of the ITtoolbox network to generate qualified leads for our advertising partners,” said George Krautzel, ITtoolbox president and co-founder. “Through this program, companies can now actively promote their webcasts directly to IT decision makers and influencers seeking information on related topics.”

Targeting of these specific IT decision makers and influencers is achieved by the same contextual matching engine that has driven an 85% increase in leads generated by the company’s highly successful white paper advertising programs. ITtoolbox Webcast Promotions leverage this technology to match keywords in webcasts with relevant community-generated content throughout the ITtoolbox network, allowing advertisers to focus their message on the most relevant users.

More information about ITtoolbox Webcast Promotions is available at http://www.ittoolbox.com/advertising/webcast-promotions.asp

About ITtoolbox

ITtoolbox is an online community, enabling peers to share professional knowledge about information technology. Since 1998, ITtoolbox has helped professionals make IT decisions and stay current in the rapidly changing IT market through peer collaboration. The ITtoolbox platform incorporates blogs, discussion groups, and a wiki, facilitating targeted community interaction in which IT advertisers can participate through a proprietary contextual matching system. This combination of community and advertising value has made ITtoolbox a leading destination for professionals and a leader in online advertising, performing for over 500 clients including Microsoft, IBM, Oracle, Dell, and HP.

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