Constantin Basturea Joins Converseon as Director of New Media Strategy

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Noted blog strategist will enhance Converseon’s blog, podcast and videocast capabilities.

Constantin shares Converseon's mission of providing highly innovative and strategic communications in the digital environment

Converseon, a leading digital communications agency, has named Constantin Basturea as Director of New Media Strategy. Basturea, author of the PR Meets the WWW blog and noted pioneer in the public relations blogosphere, will help drive forward Converseon’s New Media Group, which includes providing blog, podcast and video-blogging strategies to a range of leading companies.

“Constantin shares Converseon’s mission of providing highly innovative and strategic communications in the digital environment,” said Rob Key, Converseon CEO. “His deep experience and passion for utilizing blogs and other new media platforms as vehicles to foster greater, deeper, and authentic communication between companies and their constituents will be invaluable to our clients. We’re excited to have him part of the team.”

Constantin comes to Converseon after more than three years of pioneering work in the blogosphere. He was the co-organizer of the Global PR Blog Week, the first virtual conference on the impact of personal publishing on public relations, and is the founder of NewPR Wiki, a collaborative space hosting online communication projects and resources. Constantin has also worked as an Assistant to President's Advisor for Nonprofit Organizations in his native country, Romania. He holds a Master's degree in Public Relations from the University of Miami.

"As the communication industry goes through enormous changes, I'm happy to be on Converseon's team because this is an organization that isn't afraid to push the boundaries of the possible," said Basturea. "Thankfully, there's no magic twelve-step cluetraining program that will allow businesses to be successful on the internet. But if I can help our clients to realize that their reputation is created every second in the conversations happening between employees, customers, and partners, and that they need to find a way to participate in this nexus of relationships - then I think we're on the right path."

About Converseon

Founded in 2001, Converseon is a leading digital communications company that helps clients “join” the digital conversation to manage brands and drive cost-effective sales. Converseon’s services include new media strategies, search marketing, Search Engine Reputation Management (SERMA™), affiliate marketing, conversation mining, digital public relations, word-of-mouth and viral programs. Clients include Hilton Hotels, Paypal, Dow Chemical, Mikasa, among others.

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