MarketingSherpa Offers Key Benchmarking Report on Marketing and Selling Professional Services

MarketingSherpa’s Sherpa Store now offers a key benchmark report for any company selling professional services to another organization. The Professional Services Marketing Benchmark Guide details the keys to willing clients in IT, marketing, consulting and other professional services, how to reduce client churn and the key marketing influencers for each sub-specialty.

Warren, RI (PRWEB) April 4, 2006

MarketingSherpa, a research firm publishing Case Studies and benchmark reports for marketing, advertising and PR professionals, added a key benchmark report on marketing professional services to organizations, titled The Professional Services Marketing Benchmark Guide, available at http://www.sherpastore.com/Pro-Services-Marketing-Benchmark-Guide.html.

“I talk to marketers everyday, and those companies trying to market professional services have a real challenge,” says Anne Holland, Publisher of MarketingSherpa. “This report provides critical data that can help any company selling professional services to reduce customer churn and find out which marketing tactics are the most hard-hitting and valuable.”

The Professional Services Marketing Benchmark Guide includes 70 charts and figures plus advice from real-life buyers of professional services – what they look for when buying services, why more than 50% will switch to another firm, plus the key motivations to use when pitching a new account or when working to keep an existing client): http://www.sherpastore.com/Pro-Services-Marketing-Benchmark-Guide.html

About MarketingSherpa

MarketingSherpa, Inc. is a research firm publishing Case Studies, benchmark data, and how-to information for marketing, advertising, and public relations professionals. The firm's new Case Studies are read by more than 173,000 professionals every week. Visit the award-winning site http://www.MarketingSherpa.com.

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