Information Products Then and Now: A Look at the Evolution of an Industry

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The Death of the Information Products Business Part Two.

As stated previously in The Death of the Information Products Business, there is a new wind blowing on the horizon and Dan S. Kennedy*, as always, gives his prediction so poignantly in “The Death of the Information Marketing Business’ part one.

The consensus of part one being, technology has made it clear that theft and piracy is here to stay*. Part two continues to address this problem, with solutions and logic.

The daring few caught and sued out of existence, will only be minuscule to the ever-growing global challenge.

One combat strategy being products are no longer, the front-end focus, but included in promotion, integrated event sales, give-a ways and so on.

For many, this will be a hard pill to swallow, and they will ignore this fact, this threat, until it is too late.

A question to ask, are entrepreneurs getting lazy?

With education and information products becoming more difficult to sell, quote "we must find ways to deliver 'value' without requiring 'work’ and implementation. This means the 'value' is either ethereal, such as the overall experience of being at an event, the satisfying nature of being part of something, fraternity, general mental stimulation, a supportive environment, and, importantly, entertainment and/or actual services where implementation and results are provided, such as newsletters, mailing campaigns, web sites, etc." end quote by Dan S. Kennedy

Information entrepreneurs must now evolve from being enraged to correcting their strategies.

Dan S. Kennedy began to implement or practice what he preaches some time ago as he witnessed this 'new wind blowing.'

Part two in the Death Series is another attempt for a Heads Up, a life-saver as it were saving many good people and their free enterprising 'ways of life.'

The full report

*According to the Recording Industry Association of America ‘Each year, the industry loses about $4.2 billion to piracy worldwide.' Webopedia.com notes ‘software piracy is all but impossible to stop’ and information of any medium is about the same.

*Dan S. Kennedy is one of the highest paid, most in-demand direct marketing consultants in America today. In the last few years, he has worked hands-on with clients in 68 different businesses, industries and sales fields, at fees starting at $800.00 an hour.

His methods transfer easily from one to the other. Entrepreneur Magazine says he has "at least 101 moneymaking ideas for any business owner" -- but 'idea' is really a misnomer; Dan is relentless about providing only proven, practical, usable action strategies.

As a consultant, Dan applies his "marketing wizardry" and moves with remarkable ease from one field to the next -- proving that his methods are universally applicable, although often brought to a particular field for the first time at his urging.

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David Powell
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