“Is Real Estate Ready for Honesty?” – Find out at San Francisco Real Estate Connect 2006

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Industry leaders at the San Francisco Real Estate Connect 2006 conference this July will confront a question that has been on the mind of many, “Is real estate ready for honesty?”

Industry leaders at the San Francisco Real Estate Connect 2006 conference this July will confront a question that has been on the mind of many, “Is real estate ready for honesty?” Real Estate Connect attracts the most powerful and innovative real estate and technology executives because it always addresses the topics these leaders are talking about most.

“In the Web world, the old, slick way of marketing real estate has become the sick way,” says Mike Edelhart, CEO of Inman News. “Consumers want the truth, and they can find it on blogs and other Web sites. How can agents adapt their marketing to survive in this new environment?”

San Francisco Real Estate Connect 2006 will feature three days of sessions that cover topics such as how search engines are changing the real estate landscape; innovations in community building and participatory journalism; what we can learn from the virtual real estate of online gaming worlds; and new business models for the slowing housing market.

More than 50 top innovators and leaders have confirmed as speakers, including Rich Barton of Zillow, Inc.; Craig Newmark of CraigsList; Jeff Jarvis of Buzzmachine.com; Steve Ozonian of HelpUSell.com, Brenda Florida of Century 21 Alliance; and Lockhart Steele of Curbed.com and Gawker.com.

In addition to the main conference, there will be a Real Estate Software Developers’ Day, Real Estate Agent’s Bootcamp, Breakout Sessions, and Innovation Master Classes.

ABOUT INMAN NEWS

Real Estate Connect is organized and produced by Inman News (http://www.inman.com),the nation's leading independent real estate news service and content provider. Inman’s clients and partners include 50,000+ Web sites and 250+ U.S. newspapers, including The Los Angeles Times, Miami Herald, Washington Post, Denver Post, San Francisco Chronicle, Chicago Tribune, Yahoo!, Microsoft, Google, The Wall Street Journal Online, CBS MarketWatch, and many more.

Inman News offers information-based products and services for real estate professionals and consumers, including Inman News Membership, Digital Media and News content for the Web, weekly in-depth Special Reports, and Real Estate Connect conferences and events. Additionally, Inman News’ video production division, Inman Stories, produces, markets and sells high-quality streaming videos marketed and sold within the luxury home marketing, neighborhood, agent/broker and corporate videos.

ABOUT REAL ESTATE CONNECT

Real Estate Connect (http://www.inman.com/connectsf) is the premier real estate technology conference and attracts the industry’s most influential decision makers, opinion leaders and technology experts into an active forum for discussion and debate. Luxury Home Marketing in the Internet Age is scheduled for October 15-17, 2006 at the Mandarin Oriental in Miami.

All trademarks, registered trademarks and services marks in this release are the property of their respective owners.

MARKETING CONTACT:

Mindy M. Hull, Inman News’ Marketing Director, 510.658.9252, x.142

SOURCE: SAN FRANCISCO REAL ESTATE CONNECT 2006

Web Site: http://www.inman.com/connectsf

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