Good Idea Goes To Waist As Demand For Mom-Made Invention Grows

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Entrepreneurial-minded moms expand belt business to meet the needs of millions of physically and cognitively challenged adult consumers.

Necessity may be the mother of invention, but two moms never dreamed that the invention that they launched just more than a year ago to help potty-training toddlers would also be able to meet the needs of millions of older Americans who suffer from hand-dexterity problems. Myself Belts, launched in Fall 2004, are designed to promote independence of young children by providing a belt that little hands can fasten without assistance.

Today, in response to an overwhelming demand for larger versions of their child-sized belts, Myself Belts inventors and sisters Talia Bahr Goldfarb and Danielle Bahr Eason announce that the waistlines of Myself Belts are expanding to fit adults.

“We were amazed by the stories we heard from family members of accident and stroke victims, arthritis sufferers and parents of autistic children who had seen the children’s versions of our belts and wanted to place orders in larger sizes,” said co-owner Goldfarb. “Today, we’re thrilled to be able to offer Myself Belts in adult sizes providing adults with a one-handed belt closure for those who struggle with independence.”

From Child Friendly to Adult Necessity

Myself Belts were launched in Fall 2004 and were quickly embraced by mothers and children alike, developing a solid fan base that includes celebrity moms Cindy Crawford and Sarah Jessica Parker. As requests for children’s Myself Belts came pouring in, so did inquiries from family members of physically and cognitively challenged adults who were seeking a solution to difficult-to-fasten belts for those with hand-dexterity problems. Although larger sizes were unavailable at the time, as the requests flooded in, it became more and more evident that there was a considerable need for a one-handed belt. An estimated 5.1 million Americans struggle with hand-dexterity problems as a result of stroke and arthritis, and cognitive issues stemming from Down’s syndrome and autism.

“Even adults with fine-motor problems due to arthritis, strokes or accidents want the dignity of dressing themselves and feeling good about wearing ‘normal’ clothes,” says Carol Roodman, occupational therapist/certified hand therapist, HealthSouth Corp. “Myself Belts will give many patients the ability to wear a belt and fasten it themselves without the help of others. That’s a huge accomplishment.”

How Myself Belts work

Myself Belts help ease frustration and dependence by allowing wearers to dress and undress themselves without assistance from others. Unlike traditional belts with buckles that require both hands for fastening, Myself Belts use a patented design that allows wearers to fasten their belt with one hand using a simple three-step SNAP, SLIDE and SECURE process. The wearer first snaps the end of the belt around the front right belt loop, securing the belt to the pants. Then, as with any belt, the rest of the belt is slid through the remaining loops. And finally, the ends are secured together in front by an easy to manage Velcro® closure.

New adult Myself Belts are available in a variety of sizes to fit 27-40 inch waists and are currently offered in brown leather. Suggested retail price for the adult belts is $24.50. Myself Belts are also available in 15 kid-friendly styles for children age two to six years. Suggested retail price for the children’s belts is $12.50-$14.50. Belts can be purchased by phone at (314) 863-BELT (2358) or online at http://www.myselfbelts.com.

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Danielle Eason

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