Research Results and Product Demonstrations To Be Unveiled At RFID Journal LIVE! 2006, May 1-3, At The MGM Conference Center In Las Vegas

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Study results illustrating how EPC technology is reducing Out-Of-Stocks at Wal-Mart will be revealed at the RFID Journal LIVE! 2006 conference. In addition, the Research Director from The RFID Alliance Lab will demonstrate the advanced features and capabilities of the Electronic Product Code protocol.

RFID Journal announced today that Daniel Deavours, the research director at the RFID Alliance Lab, will demonstrate some of the advanced features and capabilities of the second generation Electronic Product Code protocol on the exhibition floor at RFID Journal LIVE!, RFID Journal’s fourth annual conference and exhibition. Additionally, Bill Hardgrave, the director of the University of Arkansas’s RFID Research Center and executive director of the Information Technology Research Institute will unveil additional results of a 29-week study about the impact Electronic Product Code technologies have had on out-of-stocks at RFID-enabled Wal-Mart stores. And, SAMSys Technologies, the maker of radio frequency identification interrogators plans to unveil a new architecture for its interrogators and the first interrogator based on that infrastructure.

Commenting on the Wal-Mart research study, Hardgrave, who is a featured speaker at the conference and exhibition’s Retail/Consumer Goods track said, “We will be releasing some new information regarding the effect of RFID on out-of-stocks for various departments—for example, health and beauty aids—throughout a Wal-Mart store. We will show the impact of RFID on out-of-stocks by the velocity of sales for a particular product. That is, does RFID make a difference for faster-moving items, compared with slower-moving items? Overall, we will be releasing a finer-grained analysis of the out-of-stocks study.” According to Hardgrave, the detailed findings show that RFID’s impact on out-of-stocks varies by product category.

The RFID Alliance Lab which is housed at the University of Kansas is a not-for-profit testing facility that provides benchmarking reports on RFID equipment. Daniel Deavours, the lab’s research director and principal investigator, will be holding four demonstrations of the Electronic Product Code protocol. The four demonstrations will cover: Generation 2 versus Generation 1: What makes Generation 2 tags different and better than Generation 1 tags; Reading Generation 1 and Generation 2 Tags: The challenges companies face when they need to read both Gen 1 and Gen 2 tags in their facilities; Optimizing Data Transfer Rates: How to optimize Generation 2 readers for performance in different types of RFID environments, and Optimizing the Q Value: How to change the Q value, and how doing so can improve the performance of your RFID system in different applications. According to Deaver’s business people will want to understand the features of the EPC Generation 2 readers so they can optimize their RFID systems.

“The education doesn’t stop when you leave the conference halls at RFID Journal LIVE!,” said Mark Roberti, founder and editor of RFID Journal. “Our goal is to educate business people about the potential benefits RFID technologies offer, but we will also give them the ability to see, touch and understand the technology in the 50,0000-square-foot exhibit hall.”

Unisys is the event’s cornerstone sponsor as well as a conference track sponsor. IBM is signature sponsor. Alien, Intel and Microsoft are premium sponsors. Tyco/ADT is a track sponsor. Platinum sponsors include Acsis, Avery Dennison, AWID, CSC, Diagraph, Infosys, Intermec, Oracle, Power ID, Reva Systems, SAP, Sun Microsystems, Sybase, Symbol, ThingMagic, True Demand, and Wavetrend. Gold plus sponsors include Accu-Sort, BEA Systems, Blue Vector, EMS, Impinj, InSync, Kennedy Group, Markem, ODIN Technologies, Philips, Sure ID, Tagsys, T3Ci, UPM Raflatac, Verisign, Xterprise, and Zebra.

To register for RFID Journal LIVE! 2006 please visit http://www.rfidjournal.com/live2006/registration.php. RFID Journal LIVE! 2006 will be held in Las Vegas May 1-3. For more information, please e-mail livehelp@rfidjournal.com. For sponsorship information, please contact Nancy Puglisi, VP of Sales, at nancy@rfidjournal.com.

About RFID Journal

RFID Journal is the only independent media company devoted solely to covering radio frequency identification and its many business applications. Its mission is to be the ultimate resource for businesspeople who need to understand how RFID can help their companies boost supply chain efficiencies, reduce inventories, limit theft, improve product availability and add convenience for consumers. RFID Journal serves the needs of businesspeople and technologists looking to take advantage of a broad array of RFID technologies with timely news, strategic analysis, networking opportunities at events and in-depth education. http://www.rfidjournal.com .

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