Ontela PicDeck™ Mobile Image Acquisition Technology Makes Applications Easy To Install And Automatic To Use

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Carrier-grade technology enables mobile applications to interact with servers and PCs. Ontela PicDeck technology demonstrated at CTIA Wireless 2006.

Ontela, Inc., a Seattle-based mobile software and services provider, today announced their PicDeck™ technology that makes mobile imaging applications easier to install and use. Ontela will be demonstrating its PicDeck technology and some of its applications at CTIA Wireless 2006 in booth #5335.

Of the phones consumers purchased in 2005, Morgan Stanley estimates over 50% came with cameras, growing to 80% in 2008. According to research firm M:Metrics, the average user of one of these devices takes 150 snapshots per year. These pictures are fast becoming snapshot-quality as major phone manufacturers fill their 2006 model lineups with two megapixel models. But despite the number of snapshots that users take, the vast majority of those pictures stay on the camera phone, according to research conducted by Kodak. Nearly two-thirds of camera phone users rarely, if ever, upload pictures from their phone to a computer and 70 percent never or rarely send photos to other phones.

"Developers are creating a lot of really incredible mobile imaging applications, from business card scanning to photoblogging." said Ontela CEO Dan Shapiro, "We see this play out again and again: brilliant software that's hard to install, only runs on a $500 smartphone, and misses the opportunity to interact with the user's PC. That's where we come in. Our technology makes mobile imaging applications easy to install and use, widely compatible and easy to integrate with users' personal computers."

Ontela's PicDeck technology enables its partners' image applications to act on a user's photos automatically. For example, an image of a barcode can trigger a partner's PicDeck application to decode the barcode and return a review of the item. An image of a business card can trigger a PicDeck application to scan the business card and insert the results directly into the address book on the phone and on the user's work PC. A simple photo can trigger a PicDeck application to move the picture to the user's favorite photo sharing website or photo organizing software. Ontela ensures that the right partner's application is triggered automatically, as soon as the shutter clicks.

Simplifying mobile imaging applications

The PicDeck technology revolutionizes mobile software installation by making the entire installation process, both mobile and PC, take less than a minute. All data is encrypted without the user ever needing to create a username, password or account.

Ontela's PicDeck technology operates invisibly in the background, allowing applications to communicate with both servers and the users' PCs. Unlike MMS, the PicDeck technology transfers pictures at full resolution allowing users to take advantage of powerful applications on their PC or hosted on servers. Automatic updates ensure that the software stays up-to-date on both the handset and the user's PC, and an integration toolkit makes it easy for partners to take advantage of the Ontela technology. Most applications can be PicDeck enabled with just a few weeks of development work.

"We designed our technology from the ground up around the user experience," said Charles Zapata, Ontela CTO. "We don't even require people to deal with a user interface. They just take pictures and the right thing happens."

The PicDeck technology is currently being tested on Symbian(r), Windows Mobile and J2ME phones such as the Motorola RAZR(r) and Sony Ericsson Walkman(r) phones. PC connectivity is supported on Windows 2000(r) or later. Additional support for BREW phones and Linux and Mac PCs will be available by mid-summer.

About Ontela, Inc.

Founded by veterans from Microsoft, RealNetworks and Expedia in 2004, Ontela, Inc., is a mobile software and services provider headquartered in Seattle, Wash. Ontela's PicDeck™ technology is a critical resource for applications that make use of mobile images. Applications already written with the PicDeck technology include mobile comparison shopping, music buying via CD cover recognition, business card scanning, and integration with photo sharing services and leading PC photo organizing software. For more information, visit http://www.ontela.com.

PicDeck and Ontela are trademarks of Ontela, Inc.

Walkman is a registered trademark of Sony Ericsson

RAZR is a registered trademark of Motorola

Windows Mobile is a registered trademark of Microsoft Corp.


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