egoboss Partners with Kinetic Wisdom & the Strategy Planning Institute to Offer Complementary Competitive Threat and SWOT Analysis Solution – “SWOT Expert”

“SWOT Expert” is an interactive, multimedia approach to SWOT analysis and complements the egoboss philosophy of real-time business development automation for Independent Software Vendors (ISVs).

London (PRWEB) April 7, 2006 –- Kinetic Wisdom and the Strategy Planning Institute (co-authors of the established “MISSION Expert” strategy planning tool) have addressed contemporary SWOT and competition threat analysis challenges with the recent release of “SWOT Expert” which enables an intuitive, interactive and multimedia SWOT process, creating a structured and visualized SWOT analysis report.

egoboss’s own SWOT analysis and related services focus on the ISV community, whilst Kinetic Wisdom and the Strategy Planning Institute work in many diverse business sectors, globally. All share the same core beliefs regarding the delivery of effective, modern business development services. From the egoboss perspective, ISVs need to urgently adopt a contemporary business culture to best identify new products, services and market niches, and then execute on pragmatic marketing strategies for real growth and increased profitability. To be successful an ISV needs to have a real-time understanding of real-world competitive issues – not just market opportunities.

Based in Illinois, USA, Kinetic Wisdom and the Strategy Planning Institute have a history of delivering strategic planning solutions for a global customer base, as testified by the success of the already well-established “MISSION Expert.”

Their combined management teams features alumni from IBM, McKinsey and Accenture.

egoboss will offer “SWOT Expert” to complement its own services for ISVs such as identifying new geographic and vertical markets, competition and SWOT analysis, M&A profiling, securing VC funding, IPO transitions, and more.

“Real-time competition threat analysis and SWOT visualization is key to enabling and executing a rapid, clear and effective business strategy,” said Brian Briggs of Kinetic Wisdom. “We’re delighted to have this opportunity to work with an industry-focused partner like egoboss, who reflects our own core values and enables us to extend the offering of our solutions to the ISV community.”

“Kinetic Wisdom and the Strategy Planning Institute understand that the ISV community needs to be more effective in its SWOT and competition analysis; this is the core focus of egoboss. ISVs will only be successful if they embrace a modern approach to analyzing and visualizing competition threats, SWOT metrics and market opportunities, in conjunction with a commitment to understanding what their customers really need,” added Carl Griffith, Founder and President of egoboss.

About Kinetic Wisdom and the Strategy Planning Institute
Joint developments from the Strategy Planning Institute and Kinetic Wisdom - formed from IBM, McKinsey and Accenture alumni - thus far include “MISSION Expert” and “SWOT Expert”. For more information, visit www.swotexpert.com and www.missionexpert.com.

About egoboss
egoboss is focused on “Automating Success” - delivering targeted consulting services and a unique interactive, proactive platform for competitive analysis and strategic planning. egoboss works with a broad range of customers in the worldwide software and IT industries, specializing in ISVs, VCs, new media, and industry analysts. For more information, visit www.egoboss.com.

Contacts:
Carl Griffith

Brian Briggs

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