New Mrs. Smith’s® Reduced Sugar Pie Slices with Splenda® Brand Sweetener

Schwan’s Bakery, Inc., the makers of Mrs. Smith’s® have created a line of “guilt-free” single-serving pie slices that are delicious and satisfying -- reminiscent of the company’s award-winning traditional whole pies.

Suwanee, GA (PRWEB) April 11, 2006 -- Schwan’s Bakery, Inc., the makers of Mrs. Smith’s® have created a line of “guilt-free” single-serving pie slices that are delicious and satisfying – reminiscent of the company’s award-winning traditional whole pies. Boasting 60% less sugar than their traditional fruit pies and 0 grams of Trans Fat, Mrs. Smith’s® fruit-filled, microwavable pie slices are sweetened with SPLENDA® Brand Sweetener for a taste that’s easy on the waist.

The use of SPLENDA® Brand Sweetener in Mrs. Smith’s® reduced sugar pie recipes is a great combination

Consumers get full flavor and texture as with a traditional Mrs. Smith’s® apple or berry pie -- with less sugar. Plus, the twin pack keeps portions small. It’s a perfect sweet snack or dessert that’s fast, easy, and delicious.

“The use of SPLENDA® Brand Sweetener in Mrs. Smith’s® reduced sugar pie recipes is a great combination,” said Mike D’Addieco, Brand Manager, Mrs. Smith’s® Bake and Serve. “Consumers get full flavor and texture as with a traditional Mrs. Smith’s® apple or berry pie -- with less sugar. Plus, the twin pack keeps portions small. It’s a perfect sweet snack or dessert that’s fast, easy, and delicious.”

So bring the bakery-fresh aroma of Mrs. Smith’s® lower sugar pie slices to your home this week. Simply warm slices in the microwave and they’re ready to serve in seconds. Whether you’re watching your weight, planning family meals or entertaining, Mrs. Smith’s® products are a tasteful choice for every occasion. The Mrs. Smith’s® line features Mrs. Smith’s Traditional Recipe™ Pies and Special Recipe Pies, Classic Cobblers and Crisps, Classic Cream Pie Favorites, Soda Shoppe Pie Favorites, Homestyle Cakes, Mrs. Smith’s Traditional Recipe™ Pie Slices and Deep Dish Pie Shells.

Last year the makers of Mrs. Smith’s® products introduced an award-winning Cinnabon® Apple Crumb Pie, Cinnabon® Coffee Cakes, Blackberry Crisp and Deep Dish Berry Burst Pie. Other popular sellers include: Mrs. Smith’s Traditional Recipe™ Apple, Dutch Apple, and Cherry fruit pies, Special Recipe Deep Dish Apple and Homemade Pumpkin Pies, Lemon Meringue, Chocolate, and Boston Cream Pies, Classic Peach and Blackberry Cobblers, Apple and Blueberry Crisp -- both topped with almond, granola and cinnamon, Deep Dish Pie Shells and Homestyle Carrot Cake. Mrs. Smith’s Traditional Recipe™ Cherry, Peach, Apple, Dutch Apple, and Pumpkin Pie Slices are also available in convenient twin packs.

Based in Suwanee, Georgia Mrs. Smith’s® desserts, snacks and breakfast treats are sold by Schwan’s Bakery, Inc. The Mrs. Smith’s® brand was founded in the early 1900s when Amanda Smith began baking in her kitchen. Today the brand is an American icon, best known for its high-quality ingredients and home-baked taste. Mrs. Smith’s® pie tins are still made in Pottstown, Pennsylvania where Amanda Smith first started her business. Mrs. Smith’s® products can be found at supermarkets nationwide. Mrs. Smith’s® is the #1 selling frozen pie brand in the country.

For more information on Mrs. Smith’s® products contact www.mrssmiths.com.

Contact:
Deb McGhee Speights
Veux Marketing, Inc.
(404) 975-4881

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