Search and The Power of Oprah

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We all know how Oprah can turn a book into a best seller, but how does Oprah impact how we search? On February 17th, we found out when Oprah announced her Great American Debt Diet and brought the phrase “debt diet” into the English language in just a few hours.

We all know how Oprah can turn a book into a best seller, but how does Oprah impact how we search? On February 17th, we found out when Oprah announced her Great American Debt Diet and brought the phrase “debt diet” into the English language in just a few hours.

Debt diet, which is controlling your debt by reducing spending and better managing your money, is a special series that Oprah has put together. Two shows aired in February on the 17th and 24th and this resulted in a dramatic increase in searches for debt diet.

Using Yahoo’s Keyword Selector Tool, demand for debt diet terms went from 120 in January to over 9,500 search queries in February. Popular debt diet search phrases included debt diet, Oprah debt diet and great American debt diet.

There are few times in recent history that you can see how 1 person, Oprah, and two one hour shows in one month can impact online search and basically create a new keyword phrase. Oprah took debt diet, which was used in less than 400 searches across the entire web in January and by the end of the February more than 20,000 people had searched for this phrase. The impact does not end there.

Searches for debt diet increased, advertisers started bidding on this term, news articles and blogs have been written about it and web pages were created to inform people about going on a debt diet and to attract users to financial businesses and services.

We expect the term debt diet, will be very strong over the next few months as it is a continuing series for Oprah and an important issue that needs to be addressed. As the buzz grows around the term and people have success reducing debt, this phrase could ingrain itself in the English language for years and the popularity bounce will be traced back to Oprah and February 17th, when she challenged us to go on a debt diet.

While some business have already seen the opportunity this keyword phrase presents, many debt relief and financial planning companies don’t know the term “debt diet” even exists. As far as search goes, it wasn’t even a keyword phrase of interest in January, but in only a few days in February it made it’s mark and March is likely to show more than 50,000 search queries across the web in March.

The internet is in constant change and impacted greatly by movies and news, but now we see how Oprah impacts search and in less than a month takes a boring keyword phrase “debt diet”and turns it into one of the hottest keyword phrases around.

About the Author:

Russell Troutman has been providing SEO, SEM and Internet Marketing Consulting services for Sales & Marketing Technologies for over 8 years. He has worked with more than 350 businesses during that time.

Contact:

Russell Troutman

Internet Marketing Manager

Sales & Marketing Technologies

http://www.smtusa.com

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