FASTLANE™ Payments Network Announces Advertising at POS Signs $2 Million Ad Deal with Charter Funding

FASTLANE™, a new payment network, announced today that Charter Funding, one of the nation’s fastest-growing mortgage banking operations, has signed a $2 million contract as the first advertiser linked to their FASTLANE product. FASTLANE’s deal with Charter’s La Jolla California office will generate $4.00 of revenue for each lead the mortgage company receives from the consumer.

Boulder, CO (PRWEB) April 6, 2006 -- FASTLANE™, a new payment network, announced today that Charter Funding, one of the nation’s fastest-growing mortgage banking operations, has signed a $2 million contract as the first advertiser linked to their FASTLANE product. FASTLANE’s deal with Charter’s La Jolla California office will generate $4.00 of revenue for each lead the mortgage company receives from the consumer.

“I never expected a mortgage company to be our first advertiser,” comments Carl Towner, CEO FASTLANE. “This just further proves that our advertising revenue model is a good one. If one of the largest mortgage companies sees the value of using point-of-sale (POS) as an advertising medium, then fast food chains and national retailers should be eager to sign up.”

FASTLANE will split advertising revenues with the merchant so the participating merchant will get $2.00 for every advertising lead generated at the POS through the FASTLANE product. “This advertising revenue will help merchants offset processing fees,” says Towner.

The advertisements will be presented to the consumer at the POS through an advertising message when they are using the terminal. “Click through” referrals will be forwarded to advertisers such as Charter. FASTLANE is looking to add new advertisers and will board them as soon as acquired.

“We are looking for other creative ways to attract and give incentives to merchants,” says Towner. “We are offering a unique opportunity to merchants to generate revenue through positive response to ads by fully utilizing POS equipment already on their counter top.”

About FASTLANE:
The FASTLANE payment network is leveraging a piece of plastic that is in virtually every consumer's wallet. With a single swipe of the driver’s license, the consumer's identity is verified and access is gained into FASTLANE's Virtual Payment Network (VPN). The single swipe grants access to one of the worlds most robust and highly secure payment networks. FASTLANE Virtual Payment Network offers Loyalty, Gift, Debit and Person-to-Person payments. Enrollment only takes a few seconds and subsequent transactions are processed in a fraction of the time it takes with other forms of payment, hence the name FASTLANE. For more information see www.fastlanepos.com

About Charter Funding:
Charter Funding is the retail lending division of First Magnus Financial Corporation, the largest privately held Mortgage Bank in the Country. Overall product choice, strength stability and uncompromising service make Charter Funding an excellent choice for all home loan needs. For more information see www.charterfunding.com

Media Contacts:
Susan Assadi or Kristen Roman
Gitenstein & Assadi Public Relations
800 922 8792
susan@assadi.com or kristen@assadi.com

Company Contact:
Linda Bryant, Senior Vice President, FASTLANE
707-433-4260

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