A Green Wave in Surfwear

Young environmentally conscious online surf retailer Zoozoo2, has been nominated for a Surfer's Path Green Wave Award.

(PRWEB) April 8, 2006 -- Young environmentally conscious online surf retailer Zoozoo2, has been nominated for a Surfer's Path Green Wave Award. The Green Wave Award is given by the International Surfer's Path Magazine annually for excellence and achievement in promoting sustainability and environmental consciousness in the surfing world. Categories include Surfboard Manufacturing Companies, Surf Apparel Companies, Surf-Related Non-Profit organizations and Individuals Who Surf.

ZooZoo2.com is on a mission to convince fellow surfers that we can play our part in determining what happens to our planet by the consumer choices we make. We all talk about being concerned for the environment but what are we actually doing about it? In these days of global brand loyalty, with surfers the world over covered head to toe in those brand logos we all know and love so much, it seems true that we are what we wear. But do we really know how it is made, what it is made of and who actually made it? We must not leave it to the big global brands to do the right thing on our behalf. It's not going to happen unless the word profit is attached to it.

How long will it take?
Most business models are still destroying the planet. Corporate greed still rules. It's going to take the next generation of surfers and environmentally and fair trade minded entrepreneurs to make a difference. There is an old African proverb that goes something like 'If many little people, do many little deeds, in many little places, they can change the face of the earth.’

Where do we go now?
The lifestyle enjoyed by those living in the world's industrialised countries comes at a cost. ‘In the wake of development and prosperity we see acid rain, greenhouse gases, global warming, toxic waste, water and air pollution, and a global dependence on chemical fertilizers and pesticides. As today's patterns of growth and consumption continue to deplete the environment, our future welfare is at risk.’ [extract from eartheasy.com

Go green
As surfers we can play our part in determining what happens to our planet by taking responsibility for the consumer choices we make. ZooZoo2 is committed to reducing environmental damage through the use of organic cotton surfwear.

If we are what we buy then next time we buy let’s make it count.

zoozoo2.com

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