Gets ‘Sticky’

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In the space of three months and following extensive redevelopment the evidence suggest that has since earned the status of ‘sticky.’

When referring to the amount of time visitors spend on a particular website the word ‘sticky’ is used to suggest that people like what they see and take their time to look around. Maybe not intentionally but because the website offers something more than they expected and they find themselves ‘stuck’ for longer than anticipated.

A press release back in December revealed the website had undergone a long period of redevelopment and expansion. From being a predominantly credit card and loan focused website a whole host of new and complimentary financial products and services have been added to strengthen the sites variety of offerings and add valuable, useful content.

The statistics show that although the site is only being found by people searching for one or two of the core offerings, it is evident they are having a good look around and making good use of the variety and choice.

The number of visitors to the site has risen by over 30% and the number of pages being looked at has risen by over 40% since the introduction of the wider range of products.

Director Tim Day says, ‘We believe in giving people as much choice as possible and presenting the products direct to the consumer instead of sending them to another website with yet another list’. And with categories spanning virtually the entire UK personal finance sector, choice is certainly something each visitor has. For example, the insurance section of the site is now split into 9 main categories with over 70 of the most popular and competitive products listed and reviewed.

With so many products on offer from one site it’s understandable that people will spend more time evaluating what they see. That is why the entire focus of the sites design right from the start has been ease of use to make the user experience an unfettered one which allows them to do just that.

The only risk is giving ‘browsers’ too much choice. People that know what they are looking for will probably find it whereas people that need inspiration may feel a little overwhelmed.

For this reason there will also soon be the addition of a ‘search’ facility to making it even easier for visitors to get straight to where they want to go. With the added benefit of providing search engine results in the event a particular product is not available from the site it will ensure every user finds something of value.

This is imperative to creating a successful website that people get to know and trust and refer to as a useful resource.

Personal finance touches every one of us and now so does the internet. The number of people using the internet to access their bank accounts, apply for loans and credit cards or get a quote for pet insurance is continually on the rise as is the number of products available online. is therefore going to be in a constant state of growth and development to ensure the products available are up to date, accurate and some of the best the UK has to offer.

So much like its visitors, has every intention of ‘sticking’ around.


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Tim Day