The MD Moms™ Announce the Arrival of Baby Silk™ -- the First Pediatrician-Developed Personal Care Line for Babies

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Diane Truong, MD, FAAP and JJ Levenstein, MD, FAAP, board-certified practicing pediatricians, have joined forces to become the MD Moms™ -- makers of Baby Silk™ -- the first pediatrician-developed personal care line for babies.

Drs. Diane Truong and JJ Levenstein were inspired by the needs of their patients and their own children to create Baby Silk -- products combining a pediatrician’s knowledge with a mom’s loving care.

As the MD Moms™, Dr. Diane & Dr. JJ understand parents want only the best products for their babies, developed by experts they trust; products that are mild, pure, effective and luxurious; and take every opportunity to make life just a little bit easier!

Baby Silk™ products are innovative and thoughtfully developed -- using only the gentlest, most advanced ingredients available (marine silk complex, shea butter, grapeseed and avocado oils, licorice extract, oat, aloe and vitamins E and B5), and are clinically tested, hypoallergenic and free of harmful chemicals and known skin irritants such as lanolin, mineral oil, petroleum and waxes.

Packaging is designed with child safety and parents’ convenience in mind, using such features as wide-based non-tipping bottles, locking pumps, tubes with single-handed flip caps, convenient towelettes in resealable pouches, and hygienic single-use swabs.

The 8 SKU line is comprised of Spf30+ titanium and zinc oxide sunscreen towelettes packaged in a re-sealable pouch, liquid powder that dries to a silky talc-free finish, tear-free dual-purpose hair and body wash, shea-butter and anti-oxidant infused emollient balm, disposable single-use umbilical cord swabs, gentle exfoliating scalp rub for cradle cap, protective diaper cream based on a patented liquid glove formula, and a luxury size diaper bag-friendly travel pack.

All Baby Silk™ products are made in the USA, are made without animal- derived ingredients, and have undergone no animal testing.

In addition, the MD Moms™ have made a commitment to children in need, and each year will designate a different children’s charity as the recipient of a portion of their proceeds. Their 2006 Children’s Charity of the Year is the Cystic Fibrosis Foundation.

Baby Silk™ can be found at http://www.mdmoms.com, the Right Start (beginning in May, 2006), select high-end specialty maternity and baby boutiques and prestige apothecaries such as Planet Blue Essentials.

More product information can be found at http://www.mdmoms.com. In addition to Baby Silk™ products, the website also provides links to the Doctors’ favorite websites for parents, comprehensive information about product ingredients, frequently asked questions about baby skin care and a link to the Children’s Charity of the year.

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Daina Nadler
MD MOMS
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