Pinole, Ca. (PRWEB) April 11, 2006
http://www.Femmefan.com, a unique website aimed at the female sports enthusiast has recently seen an increase in the number of visitors and views this as a trend reflecting the growth of this untapped market.
Visitors can now interact with the addition of a new Message Board and Blog. Other recent additions include Videos, Podcasts and an RSS Feed to create a one stop “SportsZone” for women who are avid sports fans.
“Female Fans (Femmefans) can now band together to support their favorite teams and players or to “trash” the rest”, says Ricco.
Ivette Ricco launched, Femmefan.com, six years ago when she realized there was a need for a forum dedicated to female sports fans’ interests.
Now Femmefan.com logs an average of 2.3 million visits each month, she says.
They have also logged an average of 120,000 unique visits monthly, indicating a large number who revisit the site.
"Woman are interested in sports, but their passion, commitment and interest are quite different than their male counterparts, Ricco says about her reason for launching the site.
"Women, although avid about their sports interests, are not nearly as involved with statistics and scores as men are," she says. "Women want to know more about the people in the uniforms, more about their lives, their families and, in short, what makes them tick. And they don’t mind a little beefcake thrown in for good measure”.
Though Ricco's columns are mostly about her prime interest, football and the National Football League, the site has attracted writers from other sports,including baseball, basketball, hockey, boxing and stock car racing.
"The female fan is a largely ignored market," Ricco says, noting the number of visits to her site. "That is primarily because the traditional media and the sports industry has no experience in marketing to that target market."
Others have tried. The NFL tried NFLforHer.com and Sports Illustrated tried Sports Illustrated for Women, both aimed at the female fan, both failed.
"I think they didn't make it because there was too much "fluff” and not enough nitty-gritty sports stuff. After all, do you see health tips for men in Sports Illustrated?
FemmeFan.com is geared at providing that "nitty-gritty".
For additional information contact Ivette Ricco or visit http://www.femmefan.com.
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