Community Business: Trash Pick Up Improves Company Morale

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How one Corporate CEO keeps her employees happy while volunteering for community projects.

“Keeping the environment clean” was the theme of a Direct Mail Postcard Company’s crusade to beautify its city recently. PostcardMania employees, in conjunction with the City of Clearwater and Keep Pinellas County Beautiful program, participated in their quarterly clean-up project picking up a “ton of trash” from sidewalks and business along the street where their corporate headquarters are located. They have been contracted with the City of Clearwater on this project for the past seven years.

Over these past seven years there have been nearly a total of 1500 pounds of trash that have been picked up, making that an average of 250 bags per year. “I think it is really kind of funny to keep “statistics” on trash, but it is a huge help to The City to help keep the environment clean,” says Joy Gendusa, Owner of PostcardMania.

The program is applauded by the City Officials and is a common ground that makes local companies real to their cities and the public at large. The Road & Drainage Manager’s gratitude to PostcardMania was stated in a letter, “thank you for your willingness to be a participant in our Adopt-A-Street program. We appreciate citizens involved in our City to make it a better place to live.”

PostcardMania’s employees are gung ho about it too. “It feels good to help clean up” one employee said, “we make it fun and goof around, but best of all we get to wear jeans on an extra day other than dress-down Friday!” Another employee said that he really likes getting the bagels his CEO doles out to all employees who participate in the clean up.

Even though picking up trash can be a dirty activity, the morale and fun that comes out of it is very rewarding.

About PostcardMania:

PostcardMania is a full service postcard direct mail marketing company which includes graphic design, printing, mailing list acquisition and mailing services with free marketing advice. Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2005 the company did over $12 million in sales, employed over 100 people and made Inc. Magazine’s prestigious Inc 500 List as the one of the 500 fastest growing companies in the nation. Visit

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Karla Jo Helms-Eicher
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