Energy Broker Links Growth to Web Site Investment

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As Independent Energy Consultants was putting together its business strategy, it determined that investing in a professionally built Web site that would perform well on Google and Yahoo would be integral to its growth. It's a decision the company hasn't regretted.

When Mark Burns decided to venture out on his own as an energy consultant, he knew that one of the first things he had to do was develop a professional Web site that would appropriately highlight his more than 20 years of energy industry experience and past business successes.

But even though he knew exactly what he needed and wanted, he was concerned about the time it would take to develop the site on his own. He also knew that with a limited marketing budget, having his company’s site ranked well on Google and Yahoo would be critical to getting the Independent Energy Consultants name in front of the gas and electric consumers he wanted to reach throughout the United States.

After recently signing agreements to develop and administer the natural gas aggregation programs for three southern Ohio communities, Burns is convinced he made the right decision in hiring Akron Web site development and search optimization firm Pilot Fish to build and manage his Web site.

Burns credits Pilot Fish with making recommendations for his site that helped site visitors learn quickly about his areas of expertise and the results he had provided to other clients.

“Pilot Fish recommended that I put a testimonial right on my home page, which helps set apart my company from others from a credibility standpoint,” Burns said. “They also helped me select a domain name for my site that focused on the service I provide, rather than a company name that initially would be unfamiliar to most people. Pilot Fish helped write all the content and developed the design, which enabled me to stay focused on growing my business.”

The resulting site,, has earned first page placement on Google for significant keyword terms like “municipal aggregation” and “utility buying groups.”

“We are proud of the work Pilot Fish has done, and we recommend all potential clients visit our site,” Burns said. “The case studies and testimonials are an effective way for new clients to gain a comfort level about our service and level of commitment to their success. We view our Web site as an extension of the professionalism that we have worked hard to gain and maintain."

Recently, Independent Energy Consultants signed contracts with Springfield, Colerain and West Chester townships, to develop and administer the communities’ natural gas aggregation programs.

Together, the three communities boast a population of about 160,000.

For more information on natural gas and electric municipal aggregation programs, contact IEC at 888-862-6060.

For Web site design or search engine optimization assistance, contact Pilot Fish ( at 877-799-9994.


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Angela Charles
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