Winsper Wins Five out of Five at NEDMA’s 25th Anniversary Annual Awards for Creative Excellence

Winsper, a full-service, integrated, brand communications firm, announced today that it received a total of five New England Direct Marketing Association (NEDMA) Awards for creative and results excellence, including winning the only Award given in the category of “Best Direct Mail, B-to-B.”

Boston, MA (PRWEB) April 9, 2006 -- Winsper, a full-service, integrated, brand communications firm, announced today that it received a total of five New England Direct Marketing Association (NEDMA) Awards for creative and results excellence, including winning the only Award given in the category of “Best Direct Mail, B-to-B.” The firm won three Gold, one Silver, and one Bronze at NEDMA’s Silver Anniversary Award gala last night at The Roxy in Boston. NEDMA is the leading professional association serving business-to-business marketers and communicators.

This is the first year that Winsper has submitted entries to NEDMA for consideration and all five campaign entries took home awards. Its five awards were spread across a blend of categories including print advertising, direct mail, interactive, and integrated media campaigns on behalf of clients including SAP America, Unica Corporation, and Liquid Machines.

Winsper won against strong competition, including a broad mix of agencies submitting more than 345 creative entries judged by 15 industry leaders. In the B-to-B Direct Mail Campaign category, Winsper took the only category award with the Gold.

“We are thrilled to have won five awards with five submissions and to be recognized by such an esteemed organization for our creative excellence,” said Jeff Winsper, president, Winsper. “This win underscores our strength with the Business-to-Business, C-Level audience. The competition was strong and I am very proud of the work created and executed by the Winsper team.”

The Award categories and honors received include:

GOLD AWARDS
PRINT ADS
B-to-B (image or brand building)
Client – Unica Corporation
Entry – “Money”

DIRECT MAIL
B-to-B Campaign
Client – SAP America
Entry – “Transform”

INTEGRATED MEDIA CAMPAIGN
B-to-B Integrated Campaign (image or brand building)
Client – SAP America
Entry – “Transform”

SILVER AWARD
INTERACTIVE
Web Site (B-to-B)
Client – Liquid Machines
Entry – “Freedom”

BRONZE AWARD
DIRECT MAIL
High Technology (Consumer and B-to-B)
Client – SAP America
Entry – “Transform”

About Winsper
Winsper is a “thinking” firm headquartered in Chestnut Hill, MA. The company devises new ways for its clients to build their brand value over time and sales overnight by providing integrated solutions across all facets of clients’ business that include marketing, advertising, public relations and creative communications. Winsper is an independent agency representing both emerging and established companies in a variety of industries including finance, retail, luxury and consumer markets. Brand experience includes Timberland PRO, Bombardier Flexjet, Siemens Business Services, Hawker Jets, SAP Americas, Young’s Brewery, UBS, Raytheon Aircraft (Beechcraft Jets), and Moonrock Paper.

About NEDMA
The New England Direct Marketing Association (NEDMA; www.nedma.com) is a regional, professional association for all those interested in direct marketing. Membership is composed of leading area companies that use direct marketing, direct marketing agencies, independent professionals, educators, and students.

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