PostcardMania Nominated for MarketingSherpa Email Award

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Direct mail postcard marketing company shows off their email skills in national competition.

The famous MarketingSherpa Email Awards are back and in full force. Among those nominated to win the coveted gold and silver awards is PostcardMania, the Postcard Marketing Experts. Already the creator of an award-winning website, their color-grabbing, informative e-newsletter in the “Opt-in” category was nominated for an award. Winners will be announced at the Gala Awards Ceremony that takes place April 20th at 7pm in Chicago at House of Blues. More than 300 marketers are expected to attend the ceremony. is well-known for its practical news and case studies for business-to-business advertisers and marketers on reaching medium-large businesses effectively online. MarketingSherpa’s Email Awards 2006 are judged by MarketingSherpa’s own reporters and researchers. Their judges look for certain factors in the email awards entries such as: results data; subject line; copy; layout and graphics and creativity just to name a few.

Annoyingly, most ad and marketing awards out there focus purely on “sexy” mass campaigns that target consumers. The MarketingSherpa Email Awards were started to allow for business-to-business marketers to gain true recognition.

In addition to the Gala Awards Ceremony, MarketingSherpa will publish a special issue highlighting the Awards Winners. This will be sent to their 173,000 readers and posted online, including creative samples, for the whole world to see.

“The easier it is for the recipient the better the response rate,” said Joe Niewierski, VP Marketing of PostcardMania, “but of course you always have to offer quality products that the customer can actually benefit from.”

About PostcardMania:

PostcardMania is a full service postcard direct mail marketing company which includes graphic design, printing, mailing list acquisition and mailing services with free marketing advice. They help small businesses all over the country to expand through the use of direct mail marketing techniques. Joy Gendusa founded PostcardMania in 1998, her only assets a computer and a phone. By 2005 the company did over $12 million in sales, employed over 100 people and made Inc. Magazine’s prestigious Inc 500 List as the one of the 500 fastest growing companies in the nation. Visit her web site at

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Karla Jo Helms-eicher
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