How to Discover and Disarm the Ticking Economic Time Bomb Buried in Your Business

Almost every small and privately held business is sitting on a ticking economic time bomb! What's worse? Many business owners won't make that discovery until it blows up in their faces.

(PRWEB) April 9, 2006 -- Business gurus for years have been teaching that "cash flow is King!" But every year that a business owner owns a business, something else also grows more and more important. Business liquidity.

While cash flow continues to be the life blood of a business during its existence, actual "business liquidity" grows more important to the owners of the business.

What's the difference between cash flow and business liquidity?

Cash Flow is the amount of cash or economic benefit "thrown off" by an operating business that allows, 1) the owners/shareholders to receive adequate compensation for their services, 2) the business to service acquisition debt, 3)the business to grow by investing in new technologies, equipment, personnel, and market share, and 4)the business to return cash or growth on the owners'/shareholders'capital invested in the business enterprise.

Liquidity is: The ability of the owners/shareholders to convert their current ownership in a business into cash, or an income stream flowing to the owners/shareholders that succeeds the shareholders' actual participation in, or ownership of the business.

As an experienced CPA, business valuator and business broker, Grover Rutter has seen the devastating effects when business owners do not take the necessary steps to improve and maintain their company's Liquidity Factor.

At every possible opportunity, Mr. Rutter speaks to Rotary Clubs, Chambers of Commerce groups, and other business groups, including radio audiences, about what steps business owners must take to assure a high Liquidity Factor.

"I would like to have the opportunity to talk to every business owner in North America, if I could," Rutter explains. "Since I don't have the time or resources, I wrote How to Sell Your Business for the Most Money! (Secrets to Unlocking the Treasures Hidden in Your Business). Rutter hopes to spread his business gospel about the liquidity factor, with the help of his new book. He also hopes to increase his guest spots on talk radio, etc. "This message is just too important for business owners to ignor," Rutter explains.

Is this new book any good? Here is what one read wrote:

"I read a good portion of your book last evening and I am so impressed by the tenor and insight of your advice. It is a very easy read but will be an important resource as I look to add value to my clients. Thank you... Best regards." Jim D. (Investment Advisor in Ohio)

This new book is currently available at www.lulu.com/businessadvisor.

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