Narrowcast Option - MegAvail Has Now Secured the Ability to Reach 180 Million Monthly Viewers in a Retail Network that Today Lags Only Fox, CBS, NBC and ABC

Narrowcast delivers advertising to store displays in some of the largest markets in the country delivering to a captive audience. MegAvail has partnered to deliver over 250 million gross impressions every month with average brand recall of up to 71%. Advertisers attain brand awareness in the aisles of the world’s largest retailers.

Portland, OR (PRWEB) April 9, 2006 -- It's an advertiser's dream: the ability to beam commercials to an audience that can't change the channel. With 70% of brand-buying decisions made inside the store, the ability to place relevant advertising in front of shoppers is growing at an alarming rate.

InfoTrends/CAP Ventures, a Weymouth, Mass., consulting and research firm, expects the domestic narrowcasting business to grow from $613 million in 2004 to $2 billion in 2009.

Today, we can be seen in more than 6,000 stores. The largest channel is Wal-Mart TV. However, additional opportunities exist at Best Buy, Circuit City, Sam’s Club, Costco, Ralph’s, Pathmark, ShopRite, Fred Meyer, Comp USA and Albertson's.

Each month, according to the market research firm MRI, 81% of U.S. adults shop in a store with a retail network. Nielsen Media Research assessed the network using the standards other networks live by -- reach, brand recall, viewer attitude, and viewing duration.

The study, combined with store data, found that in 2004 Wal-Mart TV had 180 million monthly viewers who watched for about seven minutes each visit (up 44% from 2002) and had a brand recall of advertised products of 65% (about three times the number for broadcast TV).

How does it work?

The programming loops, downloaded each week via a satellite hookup, vary in length depending on where they play. So as not to be overly repetitive (or drive store clerks insane), they're usually double the length of time a typical customer spends in an area; in a Wal-Mart, where shoppers usually spend 50 to 55 minutes per visit, the main product loop is two hours long.

###