Allergic Kids, a 'Miracle' Soap-free Laundry Ball and the Internet Give Unlikely Business Success for Young Aussie Farming Mum

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A former impoverished Australian farming wife and mother, with kids allergic to detergents has invented a soap-free laundry ball for washing machines and is succeeding beyond her wildest dreams through the Internet from her kitchen table.

Dana Steddy’s allergic children were the inspiration for a new, innovative non toxic, soap free, clothes washing ‘ball’ which is succeeding beyond the young farming mother’s wildest dreams through the power of the Internet.

After overcoming Post Natal Depression, and with three of her four children suffering from eczema and allergies exacerbated by clothes washed in traditional washing detergents, the impoverished young Aussie farming mum from Darkan (WA) began a long exhaustive search to find a chemical-free cleaning solution.

She discovered a washing ball from the United Kingdom. Unfortunately the ball’s internal cleaning pellets contained Sodium Lauryl Sulphate (SLS) – unacceptable to Dana and her children.

With help from a Perth chemist and after twelve months of trials and testing, soap-free cleaning pellets were formulated for the laundry balls. These new pellets are non toxic, non allergenic, environmentally friendly and save time, water and money compared to traditional laundry powders.

The next daunting challenge was to finance her new business; armed with a stretched farm overdraft, and funds from family and friends, Dana found a manufacturer for her new pellets (without SLS) and using the same concept from the laundry balls in the UK, combined the two to create the Miracle Wash Laundry Ball.

With an eye-catching Internet site (http://www.laundryball.com.au) Dana’s business -- Envirocare Holdings, is booming. She runs the company from the farm she and husband Murray operate in Darkan, on the fringe of the ‘wheat belt’, two hours south west of Perth, in Western Australia

“I never thought our children’s problems would lead to a new business,” says the farming entrepreneur, “and with farming’s ups and downs the extra income has been very welcome; I hope my success can inspire other country women around the world with good ideas.”

For interviews contact Brian James on 61 3 9 572 2856

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