New Bra -- Worn on the Face -- Aims to Help Women Age Gracefully and Without Surgery

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Thanks to a new beauty innovation called “The Face Bra” (http://www.thefacebra.com), women can now smooth away wrinkles, lift sagging jowls, and freshen aging complexions without resorting to jabs with Botox™ or painful nip and tuck sessions.

According to the American Society of Plastic Surgeons, last year a record number of women turned to surgery, injections, and other invasive procedures in their quest for a more youthful appearance.

But thanks to a new beauty innovation called “The Face Bra” (http://www.thefacebra.com), women can now smooth away wrinkles, lift sagging jowls, and freshen aging complexions without resorting to jabs with Botox™ or painful nip and tuck sessions. .

“Women want to age gracefully, and most consider surgery as a very last resort,” said Florida entrepreneur Vicki Southard, creator of the Face Bra. “I was never a fan of cosmetic surgery, so I decided to create a non-invasive system to lift the face and tighten the complexion – a simple procedure that doesn’t require a visit to a surgeon’s office.

Southard’s Face Bra is made from elastic cotton fabric which is then saturated in liquid minerals before it is gently strapped around the face. Worn for 30 to 40 minutes, the Face Bra firms, lifts, and cleanses the facial skin. Southard says the face bra produces noticeable results right away.

“Statistics show demand for invasive cosmetic procedures is lessening,” says Southard. “Face lifts are being replaced by wrinkle fillers, but even procedures like Botox® injections and chemical face peels can sometimes generate highly unpleasant complications,” she says.

Here are the top five invasive cosmetic surgical procedures for 2005

  •      liposuction
  •     nose reshaping
  •     breast augmentation
  •     eyelid surgery and
  •     tummy tuck

The top five minimally invasive cosmetic surgical procedures for 2005

  •     Botox® (3.8 million)
  •     chemical peel (1 million)
  •     microdermabrasion (838,000)
  •     laser hair removal (783,000)
  •     sclerotherapy (590,000)

In Ms Southard’s own recent survey of 100 woman and 100 men, women were more concerned about aging attractively, and were more willing than men to undergo surgical and non-surgical procedures such as Botox™ injections. 17% of the men and 89% of the women surveyed were interested in improving their face through surgical or non-surgical procedures.

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