The Future Holds Less Than Six Degrees of Separation for Doing Business

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Author Ross Dawson, in his upcoming USA engagements in both New York City and Boston, highlights the fact that serendipitous business connections offer businesses true opportunities for the future!

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Today, everything through which we work uses some type of network. Corporations who need to move closer to their clients center their networks by creating richer and more diverse connections. They can also apply social network thinking to how they bring together their own expertise and link it to that of their clients.

At one time, word of mouth -or email- was a luxury; now, it is a necessity. As technology improves, the marketplace and the world become closer---within our reach---and all businesses that want to compete for attention, clients, and sales need to strengthen and expand their living network to be more inclusive and less exclusive.

The rapid development of a globalized, intensely interconnected world has powerful implications for every aspect of society, work, and business. Organizations need to understand the specific impact on their industries, and how to respond to both emerging competitive challenges and massive new opportunities. It has been said before but never did it ring more true: The Future is NOW!

Business is now becoming truly global. Communications technologies and deregulation are creating a world in which there are no boundaries for competition. Manufacturing has migrated to lower-cost locations. Almost-free communication allows legal work, financial analysis, and other professional work -- as well as customer service -- to be done anywhere on the planet. Innovations are copied in the blink of an eye. IM’s, Blogging, podcasting, and new video content change the rules for media and advertising. The entire planet has become an intensely interconnected hive of business activity. Business that used to require days or weeks can be transacted in moments.

Ross Dawson, the world-renowned futurist, author, speaker, and Chairman of international consulting firm Future Exploration Network will be participating in a conference at Babson College in Babson Park, MA, on April 26, and will be in New York on April 27th at the Harvard Club, speaking on "The Future of Global Business." He is author of the widely acclaimed book Living Networks, published by Financial Times/ Prentice Hall, and the bestseller Developing Knowledge-Based Client Relationships, which remained at #1 on from Australia for two months after its release.

He is in strong demand worldwide--both as one of the most innovative consultants and thinkers globally, and especially for his entertaining and inspiring keynote speaking, with recent keynote speeches spanning five continents.

Frequent global media appearances including CNN, Bloomberg TV, SkyNews, European Business Network, Channel News Asia, and all of Australia’s leading magazines and newspapers. Clients include many of the world’s most sophisticated organizations, such as American Express, CNET, IBM, KPMG, Microsoft, and Morgan Stanley. He has run executive programs and lectured at numerous academic institutions around the world, and is on the advisory board of the Business Development Institute. Ross is also research leader for external relationships at the prestigious Network Roundtable at the University of Virginia, the world’s leading organization on organizational network analysis.

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