When Is A Facial More Than A Facial? When Clients Call It The Goddess Treatment

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It used to be that you went for a facial for two reasons, to relax and to make your skin feel good. These days you can still choose that option but it's more likely that you'll be confronted with a host of other options from anti-aging to treating a condition you didn't even know you had because you'd never before heard the clinical/medical term for it. How then does a consumer discern between a hip moniker with an expensive services price tag and a genuine clinical service guaranteed to generate results?

It used to be that you went for a facial for two reasons, to relax and to make your skin feel good. These days you can still choose that option but it's more likely that you'll be confronted with a host of other options from anti-aging to treating a condition you didn't even know you had because you'd never before heard the clinical/medical term for it. How then does a consumer discern between a hip moniker with an expensive services price tag and a genuine clinical service guaranteed to generate results? Seemingly overnight the beauty business has become the medical-beauty business. The word medical has become the hippest adjective in mainstream salons. A facial is not just a facial anymore; it's a medi-facial, clinical facial, medi-clinical facial, or some combination thereof. As with the word spa, (medi spa, medi clinical spa etc.), in the current climate it's easy to understand that for the most part the consumer is just plain confused.

In the midst of all the med-spa overload one Spa stands out in Atlanta as the place to go for answers, Institut' DERMed. Known for years as a haven for spa aficionados in search of serious skin care, Institut' Dermed was a Clinical Spa long before the term became hip and went mainstream. Clinical Esthetician Maureen Flynn has been with Institut' DERMed almost as long as founder and president Lyn Ross. Maureen, (whose extended client list includes Jane Fonda), doesn't take long to cut straight through the confusing hype. No sales pitch or pseudo-biology here, she believes in education and her passion for her clients and this business shows. She's thorough without being overly technical and gives practical advice for improving the skin in a language we can all understand.

Maureen's piece de resistance is a customized version of the Institut’ DERMed’s signature Rx Infusion facial. Her clients have learned to emulate her terminology and refer to it as "The Goddess Treatment". Maureen guarantees, “your skin will glow for days". Those two letters "Rx" are somewhat off-putting, and yes, confusing, until Maureen explained in simple terms for the uninitiated what exactly "Rx" and "The Goddess Treatment" consists of.

After analyzing and performing an initial prep cleansing of the skin Maureen chooses and applies an appropriate peel. There are many peels to choose from at Institut' DERMed but Maureen explained that different skin types and/or conditions respond better to a specific peel, for example an enzyme peel is great for someone who has rosacea, while an acid peel is perfect for oily or acne skin types. After the peel has done it's work she then goes on to do a thorough cleansing, cleaning out clogged pores and extracting milia. "Milia come in three sizes", says Maureen with a grin, "pearls, baseballs and beach balls"! She follows that with what she calls her "pistol" treatment: the high frequency wand she uses to kill bacteria and contract the pores. "Now", says Maureen, "here comes the good stuff.... the glow"! She applies an infusion toner, an S.O.D. "No, it's not grass", she says with her characteristic humor, "it's sodium dismutase, think of free radicals like little Pac-men looking for healthy cells to make them unhealthy, S.O.D. is the most powerful free radical killer". On top of the toner she adds her infusion oils. She has one that de-toxes and one that brings a rush of blood to the cells. More than that she won't say. "Trade secret", she says with a wink, "Just call it my cherry tootsie roll combination". She tops it off with an Infusion mask and voila, it's the magic combination that results in the glow that lasts for days earning it the moniker of “The Goddess Treatment” among her clients and the business title of "Clinical Facial".

Check out: the Rx Infusion Facial. In addition to an enzyme or acid peel, it also includes an infusion serum and infusion mask. The infusions focus on Lightening, Healing, De-Toxifying and Re-hydrating. These products are highly concentrated cosmeceuticals, formulated to address some of the most difficult to treat skin conditions. The Rx Infusion really kicks a treatment up to the next level! Price: $150 and above.

Institut’ DERMed

3726 Roswell Rd.,

Atlanta

Ga. 30342

Tel: 404.261.5199

Institut’ DERMed offers the latest in technologically advanced skin and body care as well as thorough skin analysis and consultations by certified clinical Estheticians. Optimal results are usually achieved through a series of treatments recommended by your skin care professional. http://www.idermed.com

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Charlotte Hannon
INSTITUT' DERMED
404-261-5199
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