Anxa® and MyPrivateCoach® Sign Landmark Agreement

Anxa Ltd. and MyPrivateCoach.com® have entered into a landmark agreement to launch 30dayBootCamp.com®. ‘30DayBootCamp’ is the brain child of Valerie Orsoni-Vauthey, well known Hollywood celebrity coach and CEO of MyPrivateCoach®. The partnership with Anxa will help to deliver personalised coaching programs to the general public starting from as little as $1.00 per day. Top international coaches will make their expertise available in the areas of weight loss, Business, Life and Love coaching. The entire program will be delivered over web 2.0 including a full suite of interactive tools. Video, blogging and VOIP communication tools. Anxa will bring it’s technology expertise and distribution network to delier the programs in USA, Europe and Asia Pacific. CEO of Anxa Fabrice Boutain said upon the signing of the deal that ‘we expect to deliver high quality personal improvement solutions via the 30DayBootCamp programs to over 1,000,000 customers by the end of 2007.

(PRWEB) April 11, 2006 -- Anxa Ltd. the leader in Europe and Asia Pacific regions for ‘Personal Improvement’ and ‘Knowledge Entertainment’ services delivered via internet and mobile phones; has recently signed an important co-production and distribution agreement with MyPrivateCoach ™, the world leader in private coaching services for business, weight loss, love and life coaching.

MyPrivateCoach, the brain child of celebrity coach Valerie Orsoni-Vauthey, has been making enormous strides in the past few years in revolutionising the coaching industry. Leveraging on the accessibility of the internet, MyPrivateCoach has made personal coaching accessible to almost everyone at prices well within the reach of the average individual.

This landmark agreement will utilise Anxa’s technical abilities and internet marketing expertise to develop a series of coaching programs for web 2.0 mobile and interactive TV known as ‘30DayBootCamps’. Delivered almost entirely over the internet and or mobile and interactive TV, these 30 day programs will be offered to the general public starting from US$ 1.00 per day.

For the first time in history, a user from Australia or India will be able to access the services of a private celebrity coach from another part of the globe using streaming video, internet chat, blogging, and VOIP calling. The full suite of interactive communication tools will be built in to a highly sophisticated web delivery proposition that will finally offer truly meaningful and life changing services over the internet.

The first three 30DayBootCamps focusing on ‘Weight Loss’ ‘Life’ and ‘Love’ coaching are expected to be live by May 1st. 2006 and will be offered initially in the USA, UK and France.

Through Anxa’s existing channels to market with major internet players such as Wanadoo, MSN and AOL and mobile channels including Orange O2 and Vodafone and backed up by media campaigns with top international publications such as ‘Closer Magazine’ ‘Marie Claire Magazine’ and many others; it is anticipated that 1,000,000 customers will sign up and utilise the coaching services in the first year.

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