Lexington, KY (PRWEB) April 11, 2006
The Photizo Group, a leader in effective New Product Development training, announces a special business curriculum designed to help higher education institutions deliver high-demand content for adult learners. The turnkey course package is based on highly sought New Product Development (NPD) strategies and practices.
“The higher education community needs programs that can quickly be brought to market and that differentiate their institution from the competition, as well as courses that appeal to business students and adult learners. With its emphasis on critical business strategies, this comprehensive curriculum is designed to appeal to local organizations that offer employee reimbursement for education. Photizo offers a complete professional course and marketing tools to help schools attract these adult learners and provide the high-demand courses that deliver great benefit to the business students and their employers,” said Ed Crowley, founding principal of the Photizo Group.
The affordable curriculum package is ideal for private colleges and universities that want to expand their appeal to adult learners, but struggle with limited development resources. The highly profitable model has a low breakeven point and excellent margins. Schools just pay one license fee, regardless of the number of classes held, so schools can easily achieve a strong return on their investment.
Photizo offerings available for higher education fall into two categories. The New Product Development Course Series covers product strategy and portfolio management, new product development processes and teams; and new product development tools, metrics, market research, and marketing intelligence. The professionally developed curriculum can be customized to meet specific course guidelines and fit with existing educational format. The New Product Development Series is backed by a corporate outreach program to attract adult learners. The package includes a complete teaching kit with syllabus, lesson guide, case studies and presentation slides, while the marketing kit provides templates for press releases, advertisements and brochures. “We provide the support to make colleges and universities successful,” Crowley noted.
Photizo also offers a one-day New Product Development Professional Certification Review Workshop for colleges and universities. Photizo programs are already offered at accredited colleges and universities. Current users of the NPD program include Midway College in Midway, Kentucky and the University of Kentucky, which offers the NPDP Certification Exam Review Workshop.
Pricing for annual license and renewal fees, consulting, training and consultation is available from Photizo. Curriculum programs are only available outside the state of Kentucky.
About the Photizo Group: The Photizo Group assists clients in meeting their growth objectives by developing marketing intelligence and product management capabilities. They do this by providing training, consulting, and publication resources for marketing management and development organizations. The Photizo Group accomplishes this for both Marketing Intelligence vendors and marketing organizations by providing training, consulting, and outsourcing services. http://www.photizogroup.com
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