PHILADELPHIA, PA (PRWEB) April 12, 2006
DMi Partners announces the acquisition of America’s Best Barbecue, a Kansas City, MO-based online retailer and distributor specializing in brand name grills, smokers, BBQ sauces and other grilling foods and accessories. BBQ founder Shad Rockstad will remain a part of the company, in the position of Vice President of Merchandising.
DMi Partners will take over management of operations, fulfillment, vendor relationships, accounting, marketing, public relations, and customer service for BBQ. In addition, they will make functionality updates to improve the customer experience on http://www.americasbestbbq.com, and will manage creative development, search engine marketing, shopping portal integration, affiliate marketing, online media buying, and customer relationship management (CRM).
With annual revenue of approximately $3.5 million in 2005, the sales volume at America’s Best Barbecue has increased by at least 40% per year for each of the past three years. “America’s Best Barbecue is an ideal opportunity for DMi,” states Patrick McKenna, CEO. “Shad brings tremendous assets in a well merchandised site, a large customer database, and valuable industry relationships and experience. We will leverage those assets with our expertise in online retailing to ensure a bright and stable future for America’s Best BBQ.”
About DMi Partners
DMi Partners is a full-service, interactive marketing and e-business firm. We connect our clients with their target customer demographic through services such as search engine marketing, media planning, and custom acquisition, retention, and relationship management programs. Founded in 2003 with offices in Philadelphia, PA and Boca Raton, FL, DMi Partners delivers dramatic results for clients across various industries including retail, telecom, and financial services. Through a diverse knowledge base and commitment to service, DMi Partners creates innovative, cost-effective, and results-driven solutions for each client's individual needs. For more information, visit http://www.dmipartners.com.
About America’s Best Barbecue
America’s Best Barbecue is an online retailer and distributor of the greatest brands in grills, smokers, grilling accessories, outdoor gear and BBQ sauces and dry rubs from some of the best barbecue restaurants in the country. Founded in 1999, America’s Best Barbecue prides itself on a well-merchandised selection of long lasting products to make your grilling and smoking experience as enjoyable as possible. For more information, visit http://www.americasbestbbq.com.
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