World Marketing, Inc. Launches Strategic Services Group: Appoints Industry Veteran, Connie Hall, To Build Consulting Practice

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World Marketing Inc., a premiere provider of integrated direct marketing solutions for Fortune 1000 companies nationwide, launches a new Strategic Services Group dedicated to the unique needs of leading marketers ranging from financial services to retail industries.

World Marketing Inc., a premiere provider of integrated direct marketing solutions for Fortune 1000 companies nationwide, launches a new Strategic Services Group dedicated to the unique needs of leading marketers ranging from financial services to retail industries.

Connie Hall is appointed vice president, Strategic Consulting Services. In this newly created position, Hall will develop and lead direct marketing strategy for acquisition, retention and loyalty programs for World Marketing clients.

“Our clients are increasingly in need of solid direct marketing strategies that drive results and can be integrated with other media,” says Donna Tracy, executive vice president, Strategic and Marketing Services at World Marketing, Inc. “Our Strategic Consulting Group, under Connie’s leadership, will lead our clients to greater profits in lesser time, and ensure they build sustainable customer relationships while supporting the brand and the business.”

Hall has extensive experience in direct marketing and transitions from vice president, group account director, World Marketing, Inc.’s Dallas business unit. Hall brings a broad level of background in database, analytic, marketing and creative having worked with such companies as the Allant Group, Inc., Paragren Technologies, Ameritech/SBC, Information Resources, Maritz Performance Improvement Company, and the Chicago Office of the Japanese Consulate. She has worked across a wide-range of industries including telecommunications, financial services, retail, airline/travel, consumer packaged goods and technical product and services providers.

Hall holds a bachelors degree in Commercial Design from Carthage College in Kenosha, WI and a Masters of Science in Economics from Southern Illinois University in Edwardsville, IL.    

About World Marketing, Inc.

World Marketing, Inc. (WMI) is a privately held, full-service direct marketing company that offers its customers best-in-class solutions through eight locations nationwide. WMI has a wide menu of direct marketing services including direct response creative, database, print, lettershop and fulfillment services. WMI works with some of the nation’s leading marketers including: American Airlines, Kraft, Bloomingdales, Omaha Steaks, E*Trade, Bristol-Myers Squibb, ABN AMRO, and Six Flags Theme Parks. For additional information, contact World Marketing, Inc. at http://www.worldmarkinc.com.

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Liane Adduci-Urevig
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