Newton, MA (PRWEB) April 11, 2006
Catalyst on-line Inc. is excited to announce the re-launch of Biogen Idec product website, AVONEX.com. The new website, which launched on March 30th, features a new look and feel, streamlined navigation, and a renewed focus on meeting the health literacy needs of patients living with multiple sclerosis (MS).
Health literacy is defined as the ability to read, understand and act on health information. Nearly half of all American adults — 90 million people — have difficulty understanding health information. There is no value to a website if the user is unable to understand the information within, and know what actions are necessary to take charge of their health.
To better meet the health literacy needs of the site visitors, the new AVONEX.com features:
Restructured site content that is more focused on user goals and priorities
- A reorganization of site information to increase overall usability
- Site content written in patient friendly language
- Stronger calls to action
Since its release in the U.S. market over ten years ago, many people living with multiple sclerosis (MS) have continued to choose and trust AVONEX (Interferon beta-1a) as their preferred MS treatment, making AVONEX the number one prescribed MS treatment in the U.S. today.
Catalyst on-line Inc., a women owned business, is a full service Interactive Marketing agency, offering industry-leading online marketing capabilities including strategy consulting, website development, and search engine optimization. We combined our online expertise with our specialization in health care to help our customers achieve and sustain a competitive advantage in all markets. Catalyst on-line has developed effective, successful online strategies and campaigns for many of the top pharmaceutical and biotechnology companies, including Pfizer, Novartis, and Biogen Idec. If you would like more information about Catalyst on-line Inc. or any of our services please visit our website at http://www.catline.com or call us at 617-244-4697.
Please visit http://www.avonex.com and check out the new site.
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