It’s A Girl! E-tailer Announces New 'Sister' Site -- WickedCoolGIRLS.com
Pop Culture retailer WickedCoolStuff.com reaches out to attract female shoppers with a feminine spin-off of their popular shopping site: WickedCoolGirls.com
North Hollywood, CA (PRWEB) April 12, 2006 -- After seven years in business, online retailer WickedCoolStuff.com is opening a new feminine version of its pop culture web site. http://www.WickedCoolGirls.com offers a similar selection of license driven merchandise, but with an emphasis on fashion and less on action figures, says CEO Brett Dewey.
After successfully expanding their line to include Girls and Juniors tees, purses and accessories over the past 18 months, they’ve decided to divide their web presence into two sibling sites. WickedCoolStuff.com will continue to carry the wide range of movie, comic, TV and cartoon inspired t-shirts, action figures and collectibles while the new “sister site” will carry a selection of Juniors Tees, handbags and accessories -- as well as the toys and décor items the company has been known for.
“The difference is emphasis”, CEO Brett Dewey says. “We’ve successfully carried these items on our main site, but now at WickedCoolGirls.com we can better present fashions featuring girl-friendly licensed like The Care Bears, Angry Little Girls and It's Happy Bunny.”
Both websites will share the same customer service and fulfillment operations in WickedCoolStuff.com Incorporated’s North Hollywood, CA Warehouse. Additional staff is being brought in to handle the expansion.
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