Susan Bratton and Rovion Invite Interactive Marketing Industry to AdTech

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Converging broadcast and broadband, online video spokesperson technology enables AdTech Content Chair to personally invite visitors to attend the conference.

Rovion Inc., the original creator and leading provider of online video spokespersons, has partnered with dmg world media’s ad:tech expositions to promote the company’s upcoming San Francisco conference by using Rovion’s proprietary inPerson technology.

inPerson videos starring ad:tech Executive Chair Susan Bratton will be running on the AdTech website, where Ms. Bratton informs visitors of the upcoming conference, and invites them to register for the two and a half day conference or as an expo only attendee. ad:tech will host its largest exposition to-date centered on the new theme “Connecting Globally: Markets in Motion” April 26 - 28, 2006 at San Francisco’s Moscone Center North.

“People come to ad:tech to learn about new technologies and trends in interactive marketing, so it makes perfect sense for us to partner with this innovative group on this promotion,” said Rovion CEO Len Ostroff. “A personal invitation from the conference’s organizer is hard to beat in terms of adding a personal touch to a website. We think this added layer of interactivity will boost ad:tech’s already unbeatable attendance.”

“We were quite impressed with the Rovion technology and it is a great fit for the ad:tech website,” said Paul Beckley, Show Director. “The inPerson videos are effective without being intrusive and we’re excited to be using this new technology to attract attendees to yet another great conference.”

This promotion follows a successful trial of the Rovion technology by ad:tech sister company iMedia Communications, which employed inPerson to promote the company’s editorial offerings and upcoming conferences earlier this year. During that promotion, 49% of iMedia site visitors watched the entire inPerson video, 3.07 clicked through for more information or to sign up and an astounding 35.74% interacted with the ad. Rovion’s inPerson product suite is a proprietary technology that operates much like the “green screen” technology used for special effects in both motion pictures and television, including virtually every TV weathercast in the US. Rovion brings this magical sensation to life on the Web, enabling its clients to present this unique, innovative and engaging technology directly to their existing and potential customers.

About Rovion

Rovion Inc., headquartered in Owings Mills, MD, is the leading provider of borderless video streaming solutions for web publishers, media organizations, advertisers, and marketers. Rovion's patent-pending inPerson™ technology has revolutionized the relationship between broadcast and broadband, enabling websites to “come alive” with compelling ”out of the box” video messages leading to increased response rates, recognition, retention and revenues.

Rovion’s inPerson™ clients include hundreds of organizations including 1-800-Flowers.com, Arts & Entertainment Television, Barnes and Noble, Best Western Hotels, Comcast, Discovery Store, HBO, Hickory Farms, LasVegas.com, NASCAR.com, NBA, Quicken Loans, Reynolds and Reynolds, Roush Racing, Sears, TV Guide and the WWE. Radio and Broadcast clients include ABC, Clear Channel, Emmis, Granite, Gray, Infinity, RadioOne, Raycom, Scripps, Sinclair, Susquehanna, and Young.

About ad:tech

ad:tech expositions, LLC is the leading organizer of conferences and exhibitions for the interactive marketing community worldwide. ad:tech produces the world’s largest interactive marketing events held in New York, San Francisco, Chicago, London, Shanghai, Sydney and Paris. ad:tech is produced by dmg world media; based out of the company’s headquarters in Larkspur, California. For listings of exhibitors, speakers, events and upcoming conference offerings, visit http://www.ad-tech.com.

About dmg world media

An international exhibition and publishing company, dmg world media produces over 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg world media employs 800 people and maintains a worldwide presence through 38 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, China, Australia and New Zealand. dmg world media is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT), one of the largest and most successful media companies in the United Kingdom. Additional information on dmg world media can be found at http://www.dmgworldmedia.com.

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Warren Pickett
AD:TECH
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