Peerflix Taps Engineering Veteran to Lead Product Development

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Peerflix, the leading online peer-to-peer (P2P) service that allows members to legally trade DVDs, today announced that Jim Ambras has joined the company as Vice President, Engineering. In this role Mr. Ambras will expand Peerflix’s engineering team and lead the product development process. Peerflix has enjoyed tremendous growth since its public announcement in September 2005 and Mr. Ambras will work closely with the management team to enhance the Peerflix user community and introduce new product features.

Peerflix, the leading online peer-to-peer (P2P) service that allows members to legally trade DVDs online, today announced that Jim Ambras has joined the company as Vice President, Engineering. In this role Mr. Ambras will expand Peerflix’s engineering team and lead the product development process. Peerflix has enjoyed tremendous growth since its public announcement in September 2005 and Mr. Ambras will work closely with the management team to enhance the Peerflix user community and introduce new product features.

”Jim brings world-class engineering experience to our team. He will help us launch exciting new features, quickly incorporate user feedback, and overall build Peerflix into a first class online entertainment destination where DVD trading is part of a complete community experience,” said Billy McNair, Peerflix co-founder.

Prior to Peerflix, Mr. Ambras was the Vice President of Products and Services at OnStation Corporation, a provider of CRM solutions to the automotive industry, where he was instrumental in turning the company around and launching many of its defining products. Before his position at OnStation, Mr. Ambras was the Vice President of Engineering at AltaVista Corporation where, in addition to other corporate responsibilities, he created the AltaVista Live portal and also led the development of the company's 20 international Internet search sites.

Mr. Ambras’ appointment at AltaVista was formed through the acquisition of Zip2 Corporation, a leading provider of Web-based enterprise software and services to the media industry, where he was also the Vice President of Engineering. In addition to building the engineering team and leading the development of Zip2’s technology platform, Mr. Ambras was closely involved in all major enterprise sales efforts. Compaq acquired Zip2 for $307M in April of 1999, which at the time was the largest cash acquisition of any Internet-related startup company.

Prior to Zip2, Mr. Ambras led the development of SGI's innovative software development products for C, C++, Fortran, Ada and Java developers, and contributed to starting the company's digital media efforts. He began his career at Hewlett Packard Laboratories (HP Labs), where he performed research on software development tools and methodologies.

About Peerflix

Peerflix offers a legal peer-to-peer online trading platform for physical goods or services. In its first application, the system allows users to legally trade DVDs directly with one another, across a large, decentralized network. Using the Peerflix service, members can get the most out of their DVD collections, maintaining a dynamic and updated library of DVD titles in a cost effective manner. Started in 2004, Peerflix has already grown to become the leading online destination for DVD owners to trade their DVDs. Peerflix is supported by leading venture capital firms including Battery Ventures, BV Capital and 3i. The Peerflix service is currently available in both the United States and Canada. For more information, please visit Peerflix.

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Jordan Macavoy
PEERFLIX
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