Best Political Website of 2006 to be Named by Web Marketing Association

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The Web Marketing Association announces the call for entries for its 10th annual international WebAward Competition at http://www.2006webaward.org. This year, many organizations and politicians will compete for the right to be honored as the Best Political Web site of 2006.

The Web Marketing Association announces the call for entries for its 10th annual international WebAward Competition at http://www.2006webaward.org. The WebAwards is the standards-defining competition that sets industry benchmarks based on the seven criteria of a successful Web site. The deadline for entry is May 31, 2006.

Political Web sites were added as a new WebAward category in 2005 when The Wall Street Journal won Best Political Web site for The Wall Street Journal's OpinionJournal.com. This year, many organizations and politicians will compete for the right to be honored as the Best Political Web site of 2006.

“Political Websites provide an import role in the election and running of our government and can benefit from the independent evaluation of their online efforts that the award judges provide,” said William Rice, President of the Web Marketing Association. “We believe there is an opportunity for some political Websites to standout from rest. These above average sites will be able to call themselves “award-winning websites” after participating in the WebAwards”.

Web sites are judged on seven criteria including design, innovation, content, technology, interactivity, copy writing and ease of use and receive a numeric score. Each WebAward entry is judged against other entries in its industry category and then against an overall standard of excellence. Entrants also benefit from receiving valuable feedback from the WebAwards professional judging panel on their Web site development efforts.

“Participants in the 2006 WebAwards political category will receive their scores in each of the seven criteria compared to the average of the entire industry. That type of feedback and benchmarking alone in worth the price of admission,” said Rice.

Judging for the 2006 WebAwards will take place in June through August, with winners announced in September. Judges will consist of a select group of Internet marketing professionals who have direct experience designing and managing Web sites with an in-depth understanding of the current state-of-the-art in Web site development and technology. Mark Kingdon, CEO of Organic, Inc. (http://www.organic.com) has been selected to lead the judging panel this year. Past judges have included top executives from leading organizations such as Ogilvy Interactive, Saatchi & Saatchi, Blattner Brunner, Comedy Central, Sun Microsystems, Refinery, Euro RSCG, EPB Interactive, New York Post Interactive, The Cincinnati Enquirer, J. Walter Thompson, Xerox, Art Institute of Pittsburgh, Modem Media, and Answerthink just to name a few.

The 2006 WebAward Competition current sponsors include Burst Media (http://www.burstmedia.com), SimpleFeed (http://www.simplefeed.com), Register.com (http://www.register.com), NewsUSA (http://www.newsusa.com), AdTools Inc(http://www.adtoolsinc.com), Small Army (http://www.smallarmy.net), Perseus Development Corp (http://www.perseus.com) and PRWeb (http://www.prweb.com). Media Sponsors include Website Services Magazine (http://www.websiteservices.com), AdRants (http://www.adrants), MarketingVox (http://www.marketingvox.com), MediaPost (http://www.wediapost.com), eComXpo (http://www.ecomxpo.com), Ad:Tech (http://www.ad-tech.com) and Macworld (http://www.macworldexpo.com). The Web Marketing Association thanks all of its sponsors for helping to make this annual competition possible.

About the WebAwards

The 10th annual international WebAwards competition sets the standard of excellence in 96 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, and a complete list of industry categories, visit http://www.webawards2006.org.

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William Rice