Service Quality Management represents a fundamental shift in managing business and operational drivers for improved subscriber satisfaction
San Jose, CA (PRWEB) April 12, 2006
Symmetricom, Inc. (NASDAQ: SYMM), a worldwide leader in precise time and frequency products and services, today announced the availability of a free research brief, “Capitalizing on Synchronization – Reducing the Effects of Churn in Wireless Networks” written by Frank J. Bernhard, managing principal and technology economist at OMNI Consulting Group, a firm specializing in the discipline of technology economics. The white paper is in response to the company’s recent webinar, entitled “Reducing Churn in GSM Networks” sponsored jointly with xchange magazine and the Telecommunications Industry Association (TIA) on Wednesday, March 29, 2006. Bernhard was a featured speaker at the webinar which detailed the critical need for wireless carriers to take control of their own network synchronization, particularly with growing competition in the marketplace.
“Service Quality Management represents a fundamental shift in managing business and operational drivers for improved subscriber satisfaction,” commented Frank J. Bernhard, managing principal and advisory economist at OMNI Consulting Group. “It’s a proven fact that mobile customers stay longer with a carrier that improves their network quality despite the removal of discount incentives. Synchronization of the network is key to service quality which is directly related to improving overall profitability for wireless providers.”
The research brief clearly shows a need for wireless carriers to take control of their own network synchronization. No longer can they continue to rely on clock recovery from legacy wire line backhaul connections which present a point of vulnerability for these networks focused on mobile and real-time services. While the price of wireless service is a factor, the real issue for reducing churn is service quality. In mobile networks, synchronization improves mobile hand-offs, call continuity and call completion rates. Proper synchronization can reduce dropped calls by 10 to 25 percent.
This research brief specifically discusses:
- The shift toward Service Quality Management (SQM) for improved subscriber satisfaction
- How the new benchmark for operator comparison is moving in favor of reliability and quality
- The need for carriers to set forth an economic agenda that enhances synchronization capabilities within the network
- The economic argument for network investments
- The fact that mobile customers stay longer with a carrier that improves their network quality despite the removal of discount incentives
Frank J. Bernhard is one of today's leading technology economists and a managing principal with OMNI Consulting Group and OMNI Research Group. His consulting clients include an impressive portfolio of Fortune 500 companies across various industry segments. Most noted for discovery and research in the domain of knowledge economics, Bernhard continues to pioneer much of the contemporary thinking that binds an understanding of technology and digital organizations. Current articles and research findings appear regularly in America's Network, Intelligent Enterprise, The Wall Street Journal and other trade journals in the telecommunications marketplace. A published author and featured analyst at industry events, Bernhard frequently lectures to executive forums throughout the United States and Europe offering empirical insight and focus on the telecommunications service provider community.
For more information and to obtain a copy of the research brief examining the role of synchronization on Service Quality Management (SQM) or to view the webinar “Reducing Churn in GSM Networks”, please visit: http://www.symmtsd.com/OMNI_PR/.
About OMNI Consulting Group and OMNI Research Group
Founded in 1989, OMNI Consulting Group LLP is the premiere source for empirical knowledge behind today's fast moving technology marketplace. The firm’s advisory economist unit, OMNI Research Group, publishes the latest discoveries within the discipline of technology economics. With an impressive global network of economists and research practitioners, the firm serves many of the world's largest technology organizations and offers an unbiased approach of quantitative standards to address client-focused initiatives. OMNI Consulting Group fosters the understanding of market dynamics through an application of econometric solutions in a wide array of advisory and market research functions. Practice units within the firm concentrate on merger and acquisition support, technology audit and assurance, and intellectual asset valuation. For more information, visit http://www.omniconsultinggroup.com/
About Symmetricom, Inc.
As a worldwide leader in precise time and frequency products and services, Symmetricom provides “Perfect Timing” to customers around the world, including communication service providers, network equipment manufacturers, U.S. Department of Defense (DOD), aerospace contractors, enterprises, governments and research facilities. Since 1985, the company’s timing, frequency and synchronization solutions have helped define the world’s standards, delivering precision, reliability and efficiency to wireless and wireline networks, instrumentation and testing applications and network time management. Deployed in more than 90 countries, instrumentation products include atomic clocks, cesium and rubidium standards, VME, VXI, crystal oscillators, Bus Timing, PCI cards and Global Positioning System (GPS) solutions for instrumentation applications, alphanumeric displays, as well as network timeservers for Network Time Protocol (NTP) synchronization and time synchronization solutions. In 2002, Symmetricom acquired TrueTime and Datum, enhancing its position in the world time and frequency markets. Symmetricom is based in San Jose, Calif., with offices worldwide. For more information, visit http://www.symmetricom.com.
OMNI Consulting Group
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