New York, NY (PRWEB) April 12, 2006
Beth A. Brooks, PhD, RN, CHE, and Senior Partner at JWT Employment Communications, has published an article focusing on the construct of Quality of Nursing Work Life (QNWL), entitled Defining Quality of Nursing Work Life, in the December 2005 issue of Nursing Economics.
The health care industry requires an increasingly sophisticated approach to drive organizational performance, while recruiting and retaining a nursing workforce in short supply. The concept of QNWL examines and understands workers and the work environment better than information about job satisfaction. About 30% of what is learned in job satisfaction surveys concerns employees’ personalities, something an employer has little ability to change. QNWL offers direct and useful feedback to leaders aspiring to manage employee and organizational outcomes.
The conceptual components outlined in Dr. Brook’s article are intended to provide nurse leaders with ideas on how to enhance the work life of nurses, as well as provide information to improve the work environment. In order to access QNWL, there are a number of strategies that may be employed. An assessment of the current organization can help build a quality work environment and retain employees.
Dr. Brooks holds management responsibilities for the integrated offerings to health care employers at JWT Employment Communications, one of the world’s largest recruitment marketing and internal communications companies.
About JWT Employment Communications
JWT Employment Communications helps employers attract, recruit and retain staff through comprehensive advertising, marketing and employee communications services, measurement tools, consulting resources and strategic approaches to talent acquisition and management.
The agency has 32 offices across North America and internationally. It is a subsidiary of JWT, an agency of WPP (NASDAQ: WPPGY) that ranks among the oldest and largest full-service global advertising agencies.
This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.