Newton, MA (PRWEB) April 12, 2006
Lyra Research's next Webcast on Tuesday, April 18, 2006, at 2 p.m. EDT is titled "Ink Jet versus Laser: The Battle for the Office" (http://www.lyra.com). Ann Priede, managing editor of The Hard Copy Observer, will host the free Webcast. The live online event will analyze which printing technology will eventually achieve prominence in the office environment: ink jet or color laser. The Webcast will examine barriers to the adoption of color and compare ink jet and color laser purchase price, price/performance, print quality, size, cost per page, and ease of use. Priede will also review shipment trends for business ink jet and color laser printers and cartridges through 2009. The Webcast will include audience polls and an engaging question-and-answer segment.
"The battle for color printing in the office is being fought on several fronts. One major determinant is price. While business-class ink jet printers have historically cost less than laser devices, competition is driving the price of color laser printers closer and closer to that of workgroup monochrome laser printers. Expect color laser printers to cost less than their monochrome counterparts in the very near future," commented Ann Priede. (Lyra defines workgroup monochrome laser printers as having a retail price of approximately $500 to $1,600 for the base model. They range in print speed from 25 to 55 ppm.) "The Webcast is an ideal forum for digging deeper into trends that will factor into the short-term and long-term outcome of the ink jet versus laser battle."
Low-cost color laser machines, such as the Konica Minolta magicolor 2400W and the HP Color LaserJet 2600n, both of which sell for $399, are driving the decline in average sales prices (ASP). Vendors can afford to sell their color laser machines at lower price points because color pages can be up to five times more profitable for vendors than monochrome pages. As shown in the figure (click link for figure: http://18.104.22.168/UnityMailImages/ResearchBriefs/InkJetVLaser.jpg), ASPs of business ink jet printers are well below those of personal and workgroup monochrome laser printers.
How to Register
To attend the free, live Webcast, visit http://www.lyra.com and click on the Webcast banner to preregister. A large number of early registrations have validated the industry enthusiasm for this event. Lyra encourages companies to organize group meetings to view the Webcast. Attendees of the live online event are eligible to receive $100 off new subscriptions to The Hard Copy Supplies Journal and The Hard Copy Observer. An archived version of the Webcast will be available after the event at http://www.lyra.com.
About the Related Report
Lyra Research has published a detailed report on the struggle between ink jet vendors and color laser printer vendors to win installations in offices. Hard Copy Observer Perspective: Battle for the Office—Ink Jet versus Color Laser, is currently available from Lyra Research for $299 (http://lyra.ecnext.com/coms2/summary_0290-341_ITM).The report contains additional information not presented in the Webcast.
Sponsor the Webcast
Communicate your company's message to executives and analysts specifically interested in this topic. An exclusive sponsorship is available for this Webcast. Please contact Sandy Tobin at 617-454-2612 for more information about sponsoring this Webcast or other future events.
About Lyra Research's Webcasts
Lyra Research's Webcasts allow you to attend industry veterans' engaging presentations on the digital imaging industry's hot-button topics without leaving your office. Lyra's Webcasts offer imaging industry executives, marketers, and analysts an accessible and informal resource for insight and useful data points on timely issues in the hard copy hardware and supplies industries. Attendees need only an Internet connection and browser and audio capability. No special software is required.
About Lyra Research
Founded in 1991, Lyra Research (http://www.lyra.com) is recognized worldwide as the leading provider of market, product, and technology information and analysis focused on the imaging industry. Lyra Research provides targeted information on printers and copiers, digital photography, and imaging supplies to more than 2,000 clients in more than 40 countries. Lyra's portfolio of services includes leading industry newsletters, special market reports, advisory services, conferences, Webcasts, and custom consulting.
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