Warren, RI (PRWEB) April 12, 2006
MarketingSherpa, a research firm publishing Case Studies and benchmark reports for marketing, advertising and PR professionals, announces the 12 winners entered into the Viral Marketing Hall of Fame for 2006. Visit theViral Hall of Fame to see winners, creative samples, and viral ad results data at: http://www.marketingsherpa.com/sample.cfm?contentID=3225
The top 12 viral marketers chosen range from AT&T to an art museum; from a travel agency in India to an ecommerce entrepreneur in backwoods USA; from high tech business-to-business to a major employment classifieds site targeting all job seekers.
Publisher Anne Holland notes, "The sheer range of these campaigns proves practically any marketer targeting any demographic online can use viral successfully. Viral is not limited to entertainment brands or to games for young adult males."
Viral marketing -- an online advertising tactic that relies on Web surfers and bloggers to spread the word -- is a decade old as of July 4th 2006. However, as the entries in MarketingSherpa's Hall of Fame demonstrate, viral marketing continues to be exciting, creative, and highly successful.
Holland notes, "The biggest difference in viral marketing in the past ten years since the founders of Hotmail launched the first campaign is the rise of the blogging community. Bloggers are now a central part of most viral campaign's success, second only to consumer's personal email and peer-to-peer file sharing."
MarketingSherpa, Inc. is a research firm publishing Case Studies, benchmark data, and how-to information for marketing, advertising, and public relations professionals. The firm's new Case Studies are read by more than 173,000 professionals every week. Visit the award-winning site http://www.MarketingSherpa.com.