Frederick, MD (PRWEB) April 12, 2006
Immersion Active, a Maryland-based interactive design and marketing firm, recently announced that it is concentrating on marketing to age 50-plus audiences with services specific to that market. Owners David Weigelt and Jonathan Boehman say the group's experience with organizations looking to better understand the unique needs of baby boomers and seniors was the motivating factor in placing this growing market at the heart of their business.
"As the interactive agency for mature markets, we can help companies use interactive media to more effectively communicate with adults age 50 and up," said David Weigelt. "More than 4.3 million boomers are turning 50 next year and businesses who want to reach them must recognize this distinctive group's motivation in order to capture the market." Immersion Active is involved in ongoing research, usability testing and the establishment of best practices for appealing to mature segments. Some of the age-specific services the award-winning design firm offers include micro-sites targeting 50-plus adults, 50-plus website audits, DVDs, online training and search engine marketing and optimization.
Immersion Active has experienced phenomenal growth since opening in 1998, and has substantial experience in this market, spanning the financial, association, travel and senior living industries. The group has been recognized by numerous organizations for its design and marketing including the American Advertising Federation and the WEBBY Awards.
Immersion Active is located at 16 E. Patrick Street in downtown Frederick. For more information on their services, call 301-631-9277 or visit their website at http://www.immersionactive.com.
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