OTAir Launches New TXTfind Mobile Phone Game
OTAir, a national mobile text message marketing firm, launched a new and exciting text-based word search game, called TXTfind. Played daily on a subscriber's cell phone, the game provides a quick, innovative and challenging way to exercise the mind. Additionally, businesses can reach the TXTfind audience by sponsoring the game.
Richmond, VA (PRWEB) April 12, 2006 -- OTAir, a national mobile marketing and media firm specializing in text message marketing, announced today the launch of their new and exciting text-based word search game, TXTfind, using innovative cell phone messaging technology.
The daily game service, TXTfind, sends subscribers a message containing the day’s puzzle, which includes a crossword style clue and a string of seemingly random characters. Users search the string for the answer that matches the clue and then text their answer back to the short code 68247 (OTAIR).
“TXTfind is a simple and fun way for users to play text message based games on their cell phone,” says Jim Washok, co-founder of OTAir. “TXTfind is exciting, challenging, and allows users to explore unique new ways to exercise their mind using stimulating, cutting edge technology.”
Every morning, subscribers to TXTfind receive the day’s clue, along with instructions on how to play. Players then search the characters for the answer entered either forwards or backwards and must respond to OTAir by midnight. After texting back an answer to 68247 (OTAIR), participants immediately receive a text message revealing the correct answer and introducing the day’s sponsor.
For example, TXTfind subscribers received today, April 12th: "OTAir.com TXTfind 04/12: 'yummy' tagging web site w/o the periods: slpeiopcaoldlwnaqgooglcpssuoiciledigxeqpdslpslashdtoencandy - Text TFA space & answer to 68247"
Sponsorships for each day’s clue are available from OTAir, and provide a unique opportunity for businesses and advertisers to reach out to a younger demographic. “Daily or weekly sponsorships for TXTfind are an effective and inexpensive way to help create brand awareness or reach a technologically savvy set of consumers,” explains Washok.
To start playing TXTfind, any cell phone user can text “TXTfind” to 68247. They will receive a message asking them to text “TFPLAY” to confirm their acceptance of the $2.99 per month subscription billed by their wireless carrier. Answers are submitted to the system each day by texting “TFA” space then the answer to 68247, such as “TFA expedite”. Texting “TFHELP” provides assistance and cancellation info; and, “TFEND” cancels the person’s subscription.
OTAir is currently developing other similar games for the interactive messaging medium. A rewards program for participation and extra points for correct answers will also be added this summer. Points will be redeemable for sponsored prizes.
For more information about TXTfind, OTAir, or mobile marketing opportunities, text “OTAIR” to 68247 or visit www.otair.com.
About OTAir LLC
OTAir is a Richmond, VA based mobile marketing and media firm specializing in text message marketing. OTAir empowers consumers with the ability to actively engage the promotion of a product, service, event, company or organization they are interested in. OTAir's services extend the message and impact of traditional marketing media with instant information or coupons directly to the user's cell phone and with additional information at the user's OTAir.com inbox. Advertisers simply reserve one or more exclusive keywords with OTAir and place a call to action on their marketing for the mobile user to text the keyword to 68247 (OTAIR). Engagement of the ad by the user permits the advertiser to follow up with the user with periodic alerts and promotions. A specialized service for the real estate industry to increase house sales is also available. OTAir also maintains a community-driven mobile news site at mobile.crispynews.com.
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