Camp Moose Golf Launches National Advertising Campaign For The Right Touch, A New Training Aid
Camp Moose Golf Vice President Jesse Moussa announced today that the company has launched a national advertising campaign aimed at supporting the launch of The Right Touch, a new training aid developed to maximize potential swing power and eliminate the dreaded slice.
Chesterfield, VA (PRWEB) April 13, 2006 -- Camp Moose Golf Vice President Jesse Moussa announced today that the company has launched a national advertising campaign aimed at supporting the launch of The Right Touch, a new training aid developed to maximize potential swing power and eliminate the dreaded slice.
“We’ve developed a comprehensive marketing plan to introduce consumers to The Right Touch and to help our retailers with their sell-through,” says Moussa. “The -60sec commercial spots have been scheduled to air following the Masters. This legendary slam creates so much attention for golf we wanted to capture some of its audience.”
Viewers can watch some of the initial Right Touch spots during the week of April 10, 2006 on the Golf Channel. The schedule is as follows:
Monday 4/10/06 11:37AM Wednesday 4/12/06 11:45AM
Monday 4/10/06 1:24PM Wednesday 4/12/06 1:53PM
Monday 4/10/06 3:46PM Wednesday 4/12/06 5:29PM
Tuesday 4/11/06 4:44AM
Tuesday 4/11/06 3:13PM
Tuesday 4/11/06 6:52PM
Tuesday 4/11/06 11:15PM
In addition to the television campaign, The Right Touch will appear in print. The first insertion is scheduled for May’s issue of Golf Tips Magazine.
The Right Touch supports an inside path which utilizes the body for power. It teaches golfers how to take the right path by learning how to keep their swing on the proper -- or right -- swing path. In doing so, it effectively cures the slice.
The Right Touch is a discreet training aid that attaches to a belt or waistband of a golfer and promotes the correct swing path and posture. Unlike other training aids that can be awkward and embarrassing on the driving range, The Right Touch is inconspicuous and small. When the hips are in the correct address position, the probe will be pointing down. If not, it will levitate and block the arms on the takeaway. The company refers to this as, “Feel The Slot On Every Shot.” It also assists the golfer with weight transfer, helping the golfer load the right side and stop the reverse pivot. For optimum rotation, The Right Touch reinforces a good foundation.
The Right Touch has already gained credence with several of the leading golf instructors in the country. It is endorsed by Fred Griffin, the Director of the Grand Cypress Academy of Golf in Orlando, FL., and Mike Adams, AKA "The Swing Doctor", who operates his own academy at the Polo & Golf Club in West Palm Beach, FL. Griffin and Adams are both Golf Digest Top 50 instructors.
Both pre-eminent instructors have wonderful testimonials. “You will hit more fairways and greens using The Right Touch,” says Griffin. “You will gain 15-20 yards, I guarantee it!” adds Adams.
The Right Touch includes a velvet pouch with logo and an instructional DVD presented by Fred Griffin and Mike Adams. It began shipping last week. The MSRP is $49.99.
Camp Moose Golf, which has been started by Jesse Moussa, a Canadian golf professional and instructor from Camrose, Alberta, and Scott Camp, a successful real estate developer from Richmond, Va., is dedicated to providing fun and easy learning to golfers of all skill levels, both on and off the golf course. The company's slogan is "The Sweet Spot of Fun." It is based in Chesterfield, VA.
Please visit the Camp Moose Golf website, www.campmoosegolf.com for additional information. For media materials contact Vanessa Price at 714/544-6515.
# # #
|
