Oval Ideas, Inc. at University of Texas’ IC2 Institute’s Spring Symposium – On Predictive World-wide Technologies Landscapes and Choosing Winning Strategies

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Presenters and participants discussed how predicting, choosing and defending winning technologies strategies is critical for the long term growth of companies as well as for nations.

At the Spring Symposium of the University of Texas’ Innovation, Capital and Creativity (IC2) Institute MSSTC* Program, presenters and participants explored the value of visualizing technologies landscapes and product strategies options. They also evaluated case studies of successful predictions in complex technologies areas and analyzed software techniques and tools that have been proven can provide fast and accurate predictive visualizations. (*MSSTC – Masters of Science in Science and Technology Commercialization)

Dr. W. Bradley Zehner, II, Director or the MSSTC program, opened the symposium and welcomed an on-line audience comprised of past graduates and associates from around the world, including from The Netherlands, Poland, Taiwan, and South America. Dr. Zehner noted that the MSSTC program had asked Oval Ideas, Inc. to present to its MSSTC current students and alumni – because the toolset and approach represents such a good fit to the program’s innovation and commercialization methodology – and to expose the alumni to the leading edge solution for technologies landscaping and strategies visualization.

In his keynote presentation Dr. Jaime Parada Avila, visiting professor at University of Texas at Austin and immediate past Director General of Mexico’s National Council on Science and Technology (Conacyt), cited the critical need for well chosen technologies strategies by Mexico’s companies that are moving into high technology. Especially to ensure the societal strategy of Mexico to participate effectively in and grow in key high technology areas. He commented that Mexico has seen its lower-tech or non-tech manufacturing business move to various competitors in the Pacific Rim, Asia and India. Dr. Parada remarked that government and businesses now recognize the need to move effectively into higher value technologies areas.

Commenting on the fit of the Oval Ideas, Inc. approach to produce technology landscapes that account for world-wide patenting activity, Dr. Parada noted that Mexico’s companies and governmental institutions have a need to access and evaluate such views before investing in and attempting to launch new businesses. With less available investment capital in Mexico relative to other countries, there is a strong need to reduce risks and improve the odds for success of any new venture. These issues are especially acute in technology areas which are relatively open in the world-wide landscape. Pro-active strategies for new high technology businesses can be mapped by the Oval Idea’s methodology. Dr. Parada observed that a technology map permits companies and investors to make more confident and successfully executed business decisions.

Professor Brett Cornwell, who lectures in the MSSTC program and is Manager of Technology Commercialization Office at Texas A&M, also presented. He shared a case study of applying the Oval Ideas tool to the analysis of potential markets for a particular technology product – of a company being launched by a graduate of the university. Professor Cornwell found several significant target markets for this technology product by applying the toolset that they were not previously aware of prior to the use the Oval Ideas methodology. His initial conclusion was that approaching these markets would significantly increase the revenues potential of the new company. He also remarked how potential partner companies in these newly found markets were visually highlighted and prioritized in the tool.

Dr. Gary Oosta, Oval Ideas Chief Technology Officer and Founder, presented the tool methodology and updated several case studies. In the case studies, predictions had been made regarding the future development of technologies and specific assessment of several competing companies’ strategies. The predictions of two and three years ago where shown to be accurate, and recent developments in those areas were shown to fit into these strategy scenarios developed initially in 2002 and 2003. Dr. Oosta also mentioned studies that had helped prospective companies to decide to stay out of certain business areas - because of the competitive situation they were able to visualize in the technology landscape.

Greg Narog, Oval Ideas Senior Vice President of Sales and Marketing, discussed how this methodology and toolset fits into the most current business thinking - of need for forward-looking decision support tools. His presentation cited CEO of TIBCO, Vivek Ranadive, who has written in his new book, The Power to Predict, that “in four or five years, I believe that it will be true to say that large scale businesses will either be predictive or historical.” Also discussed with the audience were comments by Fred Smith, CEO of FedEx, who was quoted in the same book saying that “in the future, every company must be able to recognize what is coming early enough to take evasive action or steer toward an emerging opportunity.” These observations were tied into the case studies Dr. Oosta presented to show that Oval Ideas’ visualizations are indeed predictive business intelligence solutions.

Also, without naming the clients, Mr. Narog mentioned how several Fortune 1000 clients have applied the tools and methods to technology products that exist within highly complex technology stacks. In doing so these strategy teams have discovered 3 to 4 times more relevant technology ideas in one half the time than with prior approaches, their prior approaches have been ranked as world-class.

Tyron Stading, a graduate of the MSSTC program, also presented a complementary innovation research and analysis toolset. The product, still in development, is a highly optimized search engine for mining and analysis of patents. The Oval Ideas team and Mr. Stading identified several opportunities for synergistic application of the respective toolsets and approaches.

In follow on discussions after the symposium presentations, various opportunities were identified for Oval Ideas, Inc. to provide engagement support and advisement - the outcomes of which will be made available at the appropriate time.

About Oval Ideas, Inc.

Oval Ideas, Inc. provides software tools and consulting that enable rapid visualization of Technologies in Strategic Context – for Predictive Insights. The approach delivers agile technologies strategy practices, which provides rapid high level workups for collaboration between technology analysts and senior management - for earlier, better and more confident decisions.

Contact Information

Ojai, California

Greg Narog

VP Sales and Marketing




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